The Baby Will Carry Its Brand In 2017CBME Baby Show And Children'S Wear Exhibition.

July 19, 2017 -21,

It will be held in Shanghai National Convention and Exhibition Center.

Guangdong baby baby products Limited by Share Ltd, as a leading enterprise in the baby industry, will bring its brands such as "mini bear", "Mari toys", "Bbe baby", "Li Qin", "Anji lamb" and "Xin Xi duckling" and so on.

At that time, all kinds of innovative products will be presented on the treasure list to show the achievements of product innovation and brand upgrading to the exhibition developers.

In 2017, babe shares and its brands opened a new chapter in branding operations, focusing on diversified consumer needs, focusing on product innovation and brand upgrading to enrich high-quality product mix, meet diversified consumer needs, promote market development, and contribute to the healthy and sustainable development of the baby industry.

Through the continuous brand building and promotion, baby's stock will provide the scientific concept of child care for Chinese mothers and provide better products for their babies.

To provide young, hot mothers with fashionable, convenient and safe feeding and washing products, Mari toys are developed from the perspective of multiple intelligence development, and the baby's imagination is inspired by the five kinds of intelligence series, such as intelligence, sports, building blocks, ringing, and pacing. In the baby's clothing brand, baby's stock has launched three major brand series for different consumer groups: "Bbe baby" is a high-end baby clothing brand with European style as the design blueprint; "Anji lamb" is the baby's home and outdoor clothing brand, which is the main city's relaxed life style. Among them, the baby bear follows the design concept of German ingenuity, focusing on the development of 0-3 year old baby care and feeding products.

Brand layout, brand promotion, strong base on mother child market

Present

With the escalation of demand, babe believes that products are the cornerstone of brand marketing, especially in the mothers and infants.

For this reason, the upgrading of products has become an important move in the brand marketing of treasure stock layout.

Among them, the mother baby feeding brand "Meimi bear" has launched the herbal care series and the crown dome feed series in the first half of this year to complete the brand's first wave upgrade in 2017.

(Amy bear herb herb Care Series)

(mini bear's crown dome Series)

Another brand of "care and care" is to create a "fashionable child care" concept, and introduce a new brand of Ma Ka long color feeding products.

In addition, the toy brand "Mari toy", the clothing brand "Bbe baby" Anji lamb "heart happy duckling" and so on all in the product design, material fabric completed the corresponding upgrade, and in the 2017 CBME pregnancy and baby exhibition, clothing exhibition stunning.

With the opening of the first brand collection store in Shenzhen in June, the new milestone in the marketing layout was established.

In the original WAL-MART, big RFA, maternal and child franchise stores and other consumer purchasing channels, the treasure store tried to complete the upgrading of the first wave line stores in the form of a collection store, creating a one-stop shopping experience for mothers and babies, and fully meeting the diversified needs of baby mothers for feeding, washing, toys, clothing and so on.

On the way of online shopping, baby's share has already been covered by Tmall, sunning children, Jingdong, vip.com and other large business channels, with double eleven, 618 and other popular promotions to provide high quality mother and baby products for mothers and infants.

In addition to upgrading products and channels, in 2017, one of the memorabilia in the brand marketing layout of babe shares is to launch brand cooperation with the popular child care IP Golden Eagle cartoon Daddy where to go.

With the surge of IP cooperation, the topic of "father's going to where" comes with the children's share of the mother infant product attributes and ideas.

With the popularity of the IP topic, babe shares the integration of IP elements in products, store activities, online interaction and other fields, so as to boost the brand awareness and build up reputation in the maternal and child market.

After the brand marketing, babe shares will have an all-round display on the -22 CBME baby show and children's Wear Exhibition in Shanghai on July 19th.

About baby stock

As a leading innovative mother and baby enterprise in China, babe is a modern enterprise mainly engaged in the design, research, development, production and sale of baby products.

At present, there are four categories of baby products and products, including feeding supplies, baby clothing, toiletries and educational toys.

The company will take the product philosophy of "reassuring the mother, reassuring the mother", and the business philosophy of "caring for the baby's health and pursuing perfection with the heart".

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