Taking Advantage Of Shenzhen To Meet The New Normal Of Original Design -- 2017FASHION SOURCE Expo Professional Apparel Supply Chain Platform

By the end of 2016, the average age of permanent residents in Shenzhen was 32.5 years old.

Located in the coastal area of the South China Sea, the hinterland of the Pearl River Delta, adjacent to Hongkong, has convenient pportation, sensitive information, excellent talent quality and frequent commercial activities.

In addition, the government's corresponding incentive policies have been introduced to support the Shenzhen garment industry in the direction of integrating with the international market, expanding overseas markets, expanding exports, or integrating and innovating the domestic industry chain, and promoting the strong vitality of individuals and enterprises to original design by market orientation.

Original design fashion fashion

Consumers' consumption psychology and consumption behavior are direct and fashionable to fashion fashions and styles.

The integration of art, fashion and culture brings brand and culture, products and market choices to virtually and strongly promote the original design clothing with more original ideals and future expectations.

The clothing design with pattern and personality characteristics is inspired by original fashion designers from inspiration to real products.

Like Shenzhen clothing in China

In the competition, paying attention to the original designer of Chinese clothing and advocating originality is the core value of the design, making the Chinese designer brand sustainable development and helping designers turn from the market to the style to lead the market.

Linkage industry integration and innovation

With the development of the industry for more than 20 years, a large number of senior and middle level craftsmen, managers and marketers have been trained.

Shenzhen's garment industry is bound to develop rapidly under the unparalleled information and talent advantages of other cities.

According to industry data, as of 2014, Shenzhen garment industry output value of about 200000000000 yuan, accounting for 10% of the country's total, has become an important force to promote the pformation and upgrading of Shenzhen's industry and the development and innovation of fashion industry.

The events such as the Shenzhen clothing original design competition not only provide a good ecological environment for the designer's brand growth, but also cultivate the original motivation for the garment industry pformation.

Welcome flexible supply change

In particular, only a few of the garment industry in Shenzhen are state-owned enterprises, most of which are foreign-funded enterprises, Hong Kong, Macao and Taiwan investment enterprises and private enterprises.

From the very beginning, it was operated according to the law of market economy. It was earlier connected with the international market. The introduction of international advanced technology, technology, marketing and management experience continued to guide enterprises to operate under flexible mechanisms and have a strong ability to respond quickly to the market.

The Ministry of Commerce has focused on guiding and supporting the exhibition FASHION SOURCE Shenzhen international garment OEM / textile accessories / Apparel Accessories Fair + Shenzhen original design fashion week closely linking up the way, will successfully open the industry's comprehensive operation mode, expand the entire apparel industry from fabric, design, production to sales of the whole industry chain resources, "original design and commercial landing perfect grafting", "upstream and downstream precision resource chain docking", "more than 360 dimensional professional platform promotion" combination, it is looking forward to!

Shenzhen is more than just

A bright card should become the pioneer of global fashion trend. We should collude with all of us and actively push forward the flexible supply chain reform to fit in with the integration mechanism of the industry, so as to preserve a broad space for the original design and fashion development, and will harvest to the future beyond imagination.