LVMH Group Once Again Return To Luxury Electronics Business Battlefield

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What is the first thing you think about the electricity supplier? Yoox Net-a-Porter, Farfetch or Tmall, vip.com...

In the era of electricity suppliers, numerous large and small luxury electronic business platforms at home and abroad appear in people's horizons.

But what does luxury electric business mean for luxury brands, fashion brands, and consumers?

How to use e-commerce to enable more people to understand brands and achieve sales? This will be a topic of greater concern to everyone.

According to the world clothing and shoe net, France luxury group

It said that it will substantially increase the commodity richness of Le Bon March March, a luxury luxury department store in France, and will launch a new online shopping mall in the middle of this year.

This means that LVMH group will fully develop online business by Le Bon March e, and strive to build a brand new luxury e-commerce project.

Finally, after 8 years, LVMH group has returned to the electricity supplier market. Maybe it is to share the "big cake" with the Yoox Net-a-Porter of the group, or to adapt to the online shopping of the millennial consumers, or the increasingly expanding electricity supplier market, so that LVMH group has to enter the market.

No matter what, the conservative LVMH group has entered the electricity supplier market, which indicates that the digitalization of luxury sales has become an inevitable trend.

In May 3rd, the world's largest luxury goods supplier YOOX NET-A-PORTER released the first quarter of 2017 financial year's earnings report.

In the first quarter, YNAP net income was 5.15 billion, which rose 15.4% compared with the net income of 446 million euros in the same period in 2016.

The net income of its 3 businesses is also rising.

While the performance of YOOX NET-A-PORTER is outstanding, the market of luxury electric business still has great room for development.

According to Sanford C. Bernstein, a brokerage firm, the luxury electric business is expected to grow at a rate of two times the overall luxury industry. The online luxury paction volume will reach 27 billion euros by 2019.

It is not difficult to see that the importance of digital strategy in the business domain of luxury goods is increasing. What are the main modes of e-commerce?

Luxury brand main business mode

MAIN E-COMMERCE BUSINESS MODELS

Brand owned website

Brands belonging to the first category, such as Gucci (Gucci), have set up their own flagship stores in the US, UK, Italy, Germany, France and even Korea.

GUCCI ONLINE SHOP

The online business platform of major department stores and retail agents

Second representative cases, such as the famous luxury department store Harrods (Harold), the American Macy's (Messi department store), and Italy luxury multi brand store LuisaViaRoma website.

Luxury brands sell products on these retailers' websites, but the brand itself does not participate in the operation of e-commerce.

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ITALIAN LUXURY ONLINE RETAILER: LVR

Relying on large scale high visibility platform

Choose to work with large platforms, such as Tom Ford (Tom Ford) and Net-A-Porter (Ms. special) to establish exclusive page sales cooperation core clothing series, Burberry (Bo Baili) settled in Tmall.

Small and medium-sized multi-channel vertical electricity supplier

Most of the last emerging small and medium sized electricity providers are mostly short established and not well-known.

Representatives in China such as treasure net, Xiu Xiu net, temple library network, Fifth Avenue, glamour Hui and so on.

China's website rarely receives the first line of luxury brand licensing. It relies mainly on the two tier and three tier agents of purchasing agents and brands. It is based on global price differences, striving for more brand licensing and service innovation.

But what factors determine what type of e-commerce model the high-end brand will ultimately choose? How should the new mode integrate with the inherent retail mode?

If you are a marketing leader of luxury fashion brand, facing these choices, how can we grasp the overall situation and develop an e-commerce plan suitable for this brand development on the basis of the unique value and marketing strategy of the brand itself?

We will answer these questions for you. The Kangtai Nash fashion design training center "luxury and e-commerce" course will lead students to appreciate the essence of luxury electric business through 30 hours, and lead you to explore the right way to open up luxury e-business.

Luxury and e-commerce courses

E-COMMERCE FOR FASHION & LUXURY

Luxury goods and fashion brands have always favored traditional marketing models.

But with the gradual change of consumption habits and business globalization, many brands reconsider and define e-commerce: expanding the existing customer base of the brand, and entering a new platform for other markets and target groups.

This course is intended for practitioners in fashion retailing, digital media and related industries.

The course focuses on how to develop and maintain a fashion, luxury or lifestyle brand e-commerce operation project.

As instructor Andrea Fenn said,

"Electricity supplier is a very representative topic in digital marketing.

You can't even use "theme" to summarize briefly.

It includes retail, technology, marketing and products. You have to understand every aspect of the business to do well.

"Kangtai Nash group has an unparalleled advantage in the media and fashion industry. It can provide something that other organizations can not provide.

Like a huge fashion professional network, all kinds of leading brands and decision makers, all kinds of place resources, and so on.

The vision and curriculum planning of the centre are also very clear.

This is not going to teach you anything in broad terms.

Apart from those necessary skills, it is more important to shape you into people who can think strategically.

Once you have such a global view, you will be able to do many other kinds of work, not just in the media, digital marketing, or even fashion.

When e-commerce becomes a channel that can not be ignored in luxury and fashion brands, many luxury brands are building their own digital teams.

Your opportunity has come! New media and market research talents, digital and Internet talents have become a hot candidate in the market.

If you want to know the way and experience in the digital field of fashion and luxury, you can learn and explore the charm of this era together with experts from the fashion circle digital field at the beginning of the year.

More interesting reports, please pay attention to the world clothing shoes and hats net.