How Do We Make Money From Fashion Costumes?

According to the world clothing shoes and hats net, Ningbo

The Limited by Share Ltd (hereinafter referred to as the "company") wholly owned subsidiaries and sun company received a total of 53 million 466 thousand and 700 yuan from various government subsidies in the period from June 19, 2017 to June 29, 2017. The relevant subsidy details are as follows:

According to the relevant provisions of "accounting standards for Enterprises No. sixteenth - government grants", the above amounts are included in the current profits and losses of the company, which is expected to have a positive impact on the company's 2017 profit and loss.

The industry believes that the comprehensive subsidy type should be feedback from the relevant government departments for the good performance of Taiping bird.

According to public information, Taiping bird is committed to creating a mid-range leisure fashion apparel brand, drawing on the international SPA (SpecialtyRetailerofPrivatelabelApparel) operation mode, with a vertically integrated business model from commodity planning, development, manufacturing, procurement to retail, to achieve retail driven business operation.

The founder of the company first created PEACEBIRD brand in 1995.

By the end of 2016, the company has established the brand name of PEACEBIRD men's wear and PEACEBIRD women's wear, with Lok Ting's LED 'IN women's wear and MiniPeace children's clothing as new brands, and MATERIALGIRL's women's wear and AMAZINGPEACE men's wear as brand combinations.

The core brand of Taiping bird PEACEBIR is a 25-30 year old urban female and male target. MiniPeace brand is located in 4-10 year old urban children. Lok Ting LED 'IN and MATERIALGIRL are located in 18-25 year old urban girls. AMAZINGPEACE's target customers are 30-40 year old fashion business men. The company's brand portfolio effectively covers 18-40 year old consumer groups. The brand of the company set a gradient in gender, age and price, giving play to the synergistic effect of multiple brands, increasing the shopping stickiness of consumers, and meeting the actual needs of consumers at different stages.

According to the financial report, from 2013 to 2016, the income of PEACEBIRD and PEACEBIRD women's wear increased steadily, and the total revenue accounted for 82.4%, 81.6%, 80.1% and 75.5% respectively.

With the design and sales of the original brand, the proportion of core brand income in total income has been gradually diluted, forming a multi brand ecological network, further expanding new customers and opening the market space.

Su Linjie, an analyst at Huatai Securities, said that Taiping bird pays attention to the design and development of new products. Each brand has its own design and research department. Through its internal training and external introduction, as of December 31, 2016, there were only 535 designers.

Taiping bird designers have been exploring and learning from overseas markets such as Europe, America, Japan and South Korea, absorbing inspiration and experience from international fashion shows and fashion shows.

The company has established strategic cooperative relations with a number of famous design consultancy companies at home and abroad, such as MLC (MARTINELEHERPEURCONSEIL) design consulting company, France, in order to get the latest international latest trends and pay attention to market demand.

The company has invested more and more in R & D expenses, and research and development expenditure has been increasing year by year.

In 2016, the total revenue of the company was 6 billion 320 million yuan, and R & D expenditure accounted for 1.3% of the total revenue.

In the past 2014 years, research and development expenditure increased by 63.41% year-on-year, mainly due to the research and design of start-up brands, and the strong ability of R & D and innovation of each brand in the company. In the 2013 to 2016 years, more than 8000 new products were listed on the market.

The number of new products listed in 2016 increased by 13.95% over the same period last year, reaching the highest level in nearly three years.

Su Linjie believes that in the overall weakness of China's garment industry, the total operating revenue of the company in 2016 still maintained an increase of 7.1% over the same period last year.

The total operating revenue of the company increased from 1 billion 780 million yuan in 2011 to 6 billion 320 million yuan in 2016, and its growth is nearly 3 times. The analysis shows that the main reason for the decline in total business revenue in the same period last year is a slight decrease in the income of the company's core brand adjustment. However, with the end of the adjustment of the women's clothing brand business, the company's total business revenue will be effectively promoted.

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