Hu Liangan, Chief Accountant Of The Provincial Department Of Finance, Came To China To Investigate The New Layout Of Ramie Industry.
In August 24th, Hu Liangan, chief accountant of Hunan provincial finance department, Yi Dehua, director of the enterprise division and deputy director Jiang Yanli, went to Hunan Huasheng Group to study the pformation and upgrading of the main industry of ramie.
Liu Zheng, chairman of Hunan Huasheng Group, Li Yu, general manager of Hunan Huasheng Group Company, Liu Shaobo, general manager of Hua Sheng Limited by Share Ltd of Hunan, and Liu Guohua, general manager of Hunan Huasheng dress and adornment company, are accompanied by research.
Liu Zheng, chairman of the group company, made a comprehensive report on the work done by the company in the supply side reform: the company promoted the traditional industry of ramie to the middle and high end through innovation drive.
First of all, in terms of technological innovation, the company takes full advantage of the platform of the national enterprise technology center and the only academician workstation in ramie industry, and takes R & D and innovation as the starting point to push forward structural adjustment.
The company's "new high grade ramie textile processing key technology and industrialization" project has won the first prize of scientific and technological progress of the China Textile Industry Federation of textile industry in 2015. The technology has been widely applied in domestic enterprises, and has been widely connected with international high-end brands, leading the technological progress and industrial development of ramie industry. The demonstration effect of textile industry is remarkable.
Second, push forward.
Brand strategy
Increasing the brand investment is an important task in the supply side reform of the company.
The creation of the brand of "Huasheng" "natural family" is an exploration of the pformation from the foreign trade to the internal and foreign trade.
The company has built the "Huasheng natural family" brand living hall, driven by cultural creativity to brand building.
The brand of the "Wah Sheng natural family" has also made great efforts to promote the development of Hunan's tailored service and has won wide acclaim.
In 2015, Hunan Huasheng Group won the two prize of the fourth "national textile industry management innovation achievement award" and "Hunan business management modernization and innovation achievement".
At present, the company has also actively promoted all sub brands to enter Taobao and Tmall flagship stores, and is committed to creating "multi category, multi-channel, multi format" ramie textile clothing network brand.
Third, we should innovate capital operation, make good use of the platform of listed companies, intensify the reform and reorganization of mixed ownership, and promote the pformation, upgrading and development of enterprises.
We should actively explore the establishment of M & a funds and industrial development funds, increase the intensity of mergers and acquisitions, achieve the integration of industry and finance, and find new benefits for the company.
Liu Zheng, chairman of the board, proposed that the company should integrate "intelligence" (Intelligent Manufacturing) and "create".
Cultural creativity
In order to promote the supply side structural reform as the main line, and focus on increasing variety, quality and brand "three products strategy", we should speed up the innovation practice of ramie traditional textile industry and actively seize the commanding heights of industrial pformation and upgrading.
General accountant of Hunan provincial finance department
Lian-An Wu
Fully affirmed the positive measures taken by Huasheng Group in the supply side reform and the results achieved.
He pointed out that pushing forward the structural reform of supply side is a hard battle.
If we want to win this hard war, we need the joint efforts of the government and enterprises.
The government's participation in investment has a guiding role, focusing on supporting quality and efficiency, improving people's livelihood, developing ecological environment, and projects with high technology content and market prospect.
At present, the Huasheng Group has laid a good foundation for the operation of the main industry of ramie. The next step is to aim at the demand of the market, take the new concepts and new means such as the Internet and big data as the leading force, and promote structural adjustment, innovation and development, layout optimization, further deepen the enterprise reform, optimize the product structure and innovate the management mode, so as to make the state-owned enterprises play a leading role in the structural reform of the supply side.
Yi Dehua, director of the enterprise department of the Provincial Department of finance, also affirmed the work of the company, indicating that Huasheng Group has grasped the strategic opportunities of supply side structural reform, and has made remarkable achievements in ramie textile technology, individualized design of products, and brand management mode, so as to match the development direction of modern enterprises.
Supporting the pformation and upgrading of traditional industries is also an important task of the government.
Next, the government will increase financial support for enterprise investment projects through various ways. The key is that enterprises should continue to do well in the project with the spirit of reform and innovation.
For more information, please pay attention to the world clothing shoes and hats and Internet cafes.
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