Taiping Bird Gradient Brand Development Strategy Issued 55 Million Shares For The First Time

Ningbo

Fashion dress Limited by Share Ltd (Taiping bird 603877) published today's initial offer letter, will be listed on the main board of the Shanghai Stock Exchange.

The company issued 55 million shares for the first time. The project includes marketing network construction, Taiping Kedong dress finishing distribution logistics center and information system construction.

According to the world clothing and shoe net reporter, Taiping bird is a retail oriented company.

Fashion clothing company, the company implements gradient brand development strategy.

The brand portfolio of the company has a gradient in age and price. Each brand is complementary to the differentiated market segments in terms of target consumer groups, brand positioning and product design, so as to meet the diversified needs of the increasingly subdivided consumer groups.

The company has formed three brand combinations of core brands, emerging brands and newly established brands, with the potential of rolling development.

Since its establishment, Taiping bird has always devoted itself to the R & D design of its own brand, and now has a high-quality R & D design team with international vision.

The company actively develops e-commerce business, organically combines online and offline sales, and the company's e-commerce subsidiary is awarded "2013-2014" by the Ministry of Commerce.

Demonstration enterprise ".

In November 11, 2016 24:00, Taiping bird won second of the total clothing category with a turnover of 615 million yuan, second only to the Lingzhi group.

Compared with last year's (double 11 in 2015), the turnover of 383 million per day increased by 61% over the same period last year.

Among them, Pacific bird men's clothing ranks 245 million yuan in sales.

Category third.

Girls brand Lok Ting performance is strong, single day sales exceeded 165 million, women's clothing category fourth.

It is worth mentioning that Taiping women's clothing has also entered the billion dollar club for the first time in 119 million.

The sales of Mini peace (flagship store) and Material Girl (flagship store) within 24 hours were 36 million yuan and 29 million yuan respectively, all over last year's results, and wireless terminal pactions accounted for more than 91%.

Related reading:

The Ningbo Taiping fashion dress Limited by Share Ltd (hereinafter referred to as "issuer") has issued 55 million shares of RMB common stock (A shares) (hereinafter referred to as "the issue"), which has been approved by the Securities Regulatory Commission of China (2016) 2976.

This issue is carried out in the form of a combination of online distribution of qualified inquiries to investors (hereinafter referred to as "offline issuance") and online pricing of public investors holding the market value of non restricted A shares in the Shanghai market (hereinafter referred to as "online distribution").

The number of shares issued is 55 million shares, of which the number of shares issued before the net is 38 million 500 thousand shares, accounting for 70% of the total issued; the number of online issuance before the callback is 16 million 500 thousand shares, accounting for 30% of the total issuance.

The issuer and the main underwriter will determine the issuing price through the preliminary inquiry under the net, and no more accumulative bidding will be carried out under the net.

In order to facilitate investors in A shares to know about the issuer's relevant circumstances and the relevant arrangements for this issue, the issuer and the sponsoring agency (the lead underwriter) of this issue will hold an online roadshow on this issue, so that investors can pay close attention to it.

More relevant reports, please pay attention to the world clothing shoes and hats net.