The Focus Of The Central Economic Work Conference Is 2017.

Carry forward the "craftsman spirit" and strengthen brand building

In from December 14th to 16th, the central economic work conference was held in Beijing.

In his speech, the chairman pointed out: "we must adhere to the basic economic system, adhere to the direction of the reform of the socialist market economy, persist in opening wider to the outside world and stabilize the confidence of private entrepreneurs."

In the 4 initiatives to revitalize the real economy, the chairman pointed out in his speech: "we must focus on improving quality and core competitiveness, adhere to innovation driven development, and expand the supply of high-quality products and services.

We must establish a strong sense of quality first.

Guide enterprises to form their own comparative advantages, carry forward the "craftsman spirit", strengthen brand building, cultivate more "hundred years old stores", and enhance product competitiveness.

Implementation of innovation driven development strategy. "

A hundred years of good brand, Luo Meng is in action.

Luo Meng, as a well-known local ethnic costume enterprise in China, has long been strict in management, focusing on product quality improvement and business innovation. Since the establishment of the brand, nearly 40 years since its establishment, the company has acquired many national patents, accumulated tens of millions of large databases, and grasps many core technologies of clothing research, production and marketing, and is committed to making clothes with craftsman spirit.

The prime minister said: "

Big data, too.

Western-style clothes are beautifying people's lives and widely praised by the industry. In recent years, Luo Meng group held several market research meetings. At the meeting, chairman Sheng Jingsheng of Luo Meng group reviewed and summarized the overall development of Luo Meng in 2016, and made a highly strategic thinking plan for the future direction of Luo Meng.

The conference revolves around the "new road of Luo Meng", expounds how to do the garment in the new era and how the costumes should upgrade themselves. The meeting points out that the New Roman will meet more and more customers in the next century with a more intimate price, better quality products and a more experienced shop image.

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Change breakthroughs, the rise of the kingdom of Roman.

It is reported that the new Luo Meng will adopt a unified shop management system across the country, upgrading and upgrading from different aspects such as people, shops, goods, and other fields. The new Luo Meng will strictly grasp factory management, improve product quality and operate flexibly.

Mr Sheng stressed that in the future, Luo Meng will formally change from the following points:

First, enlarge and strengthen our own products and make them better.

Shirts, suits, coats and trousers are the four core products of the company.

In the market competition, we should form our own differentiation. Quality is the lifeline of an enterprise. We must speak on the basis of quality product quality, so that we can truly occupy the highest point of the market.

It is the trend of Rome's product development to lower prices, improve quality, catch popularity and seize market characteristics.

To this end, in the future, Luo Meng will develop distinctive explosive products according to the specific market demand of different regions, and control the quality cost, fashion and quality.

Luo Meng will rely on big data accumulation to create a real suit kingdom!

Two, product positioning must be precise, and the series should be clear.

Luo Meng's products are mainly business class, business is divided into formal and leisure business, products are abundant, category is complete, products are more than one garment, products are divided into three series: elegant formal dress, urban life, light tide fashion series.

Designers will firmly grasp the fashion trend, design products are relatively implicit, suitable for many occasions to wear.

Three, the pieces are high-quality products, and differentiate them.

Every detail of the product is differentiated: fabrics, accessories and accessories attract people's attention.

Next year's products are excellent.

In the future, romont will increase product innovation. Product innovation is the foundation for sustainable development of romont brand, and it is an effective way to solve homogeneity and single product structure of menswear brand.

The men's clothing product innovation includes product series theme or consumption concept, style, color, surface accessories, accessories, sewing technology, clothing finishing technology and other elements of innovation.

The Roman people will march forward on the road of product innovation.

More than ten thousand employees of Luo Meng are implementing the spirit of the economic work conference with practical actions. The Luo Meng people do not forget their original intentions, unite their minds and forge ahead. They will shoulder the great responsibility of national costume, persist in creating a hundred years' Roman culture, open up Luo Mengxin's chapter and become the navigator of the global suit, and let China's good clothes stride to the world.