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The Japanese Department Store Business Is Particularly Hot For The Chinese Market.

2016/12/7 14:29:00 82

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Since the Meiji Restoration, the Japanese praised "craftsman culture" and "craftsman spirit", which is not only an important support for the prosperity of Japanese society, but also a heavy historical precipitation.

Some people who live in craftsmen work for famous enterprises, most of them run their own old shops, and dig deep into their skills. For decades, they have found and injected new vitality into the old traditional crafts in modern social life.

 

  

Chinese tourists

Almost the electric rice cooker in the shop bought up the goods.

Such a collective behavior, apart from letting the Japanese sigh the amazing purchasing power of the Chinese, is undoubtedly a great irony for China's manufacturing.

Is the gap between Japanese manufacturing and China made such a big difference? According to the electrical engineers of the United States, "the inner liner of Japanese rice cookers has great innovation in materials, and the grains of rice cooked are crystal clear and not sticky.

And we have not yet realized such a technology.

As we all know, the driving force behind Japan's manufacturing is the craftsman spirit.

In the Japanese's own words, "pursue the progress of your craft, and have confidence in it. Do not distort your will or compromise with the constraints of money and time, just do what you can recognize.

Once you take over, even if you are totally abandoning your interests, you need to do everything in your power.

Unlike the "craftsmen spirit" that is firmly established in Japan, China's manufacturing industry generally lacks the attitude to concentrate on the industry, instead of seeking a quick shortcut with impetuous mentality, such as the prevailing Internet thinking.

Many Chinese manufacturing entrepreneurs regard Internet thinking as a life-saving straw, which can bring about disruptive changes in marketing, leaving behind the spirit of pursuing product quality like craftsmen.

Such a cart before the horse has made China's manufacturing lost in the mire of Internet thinking.

In fact, the road is connected, emerging.

Internet thinking

With the old craftsman spirit, the foothold is to satisfy the needs of users with the ultimate products.

Lei Jun, the most representative of China's Internet thinking, has proposed the seven word "focus, extreme, word of mouth, fast" and the top six words are the core of the spirit of the craftsman.

When it comes to focus, we have to mention the oldest family business in the world, "Jin Gang". The Japanese company, founded in 578 ad, has been dedicated to the construction and maintenance of temples so far.

Similarly, Japan

Handmade

Also, the young people's vitality was maintained under the concentrated attitude of the craftsmen. The costumes made the unanimous affirmation of the Japanese housewives with their exquisite skills.

The purpose of concentration is to achieve the ultimate goal.

The so-called extreme is also a process of competition between ourselves and ourselves, always walking on the road that does not satisfy the current situation of products and pursue people's uniqueness.

In the real sense, we have focused on the best products, and to a large extent, we have the reputation of public praise, especially when the social network is well-developed.

On the other hand, China's manufacturing industry is at the mercy of Internet thinking. Even the terms such as "cloud computing" and "Internet of things" are used as a gimmick to attract consumers, so that they should only remain in concept.

Without starting from what consumers can see and feel, they do not really devote their energies to studying the pain points of users. They have not invested the cost and do everything possible to solve the pain points of users. This has led to the sigh of "the technology we have not yet achieved" before the engineers in the us.

For more information, please pay attention to the world clothing shoes and hats net report.

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