Golden Monkey Group: Market Forces Force Traditional Industries To "Turn Around"

Consumers' vision and needs are right. With the improvement of living standards, no one expects a pair of shoes to wear for several years, which is also a test.

A key point of strategic pformation in the future will be able to survive in accordance with the market.

Golden Monkey Group has long been aware of the information feedback from the market, and pformation has become the next major task for the enterprise.

"From the shoemaker of leather shoes, the spirit of craftsmen, who is skilled in technology and pursuit of breakthroughs, has been deeply embedded in the bones, until now."

A person in charge of the golden monkey group talks about the course of enterprise development. He thinks that every cell in the enterprise is a component of "craftsman" steadfast and refined. Nowadays, with the continuous pformation of the market, the "craftsman spirit" is integrated into the "customer service". The skills of traditional craftsmen are the motive force and magic weapon to lead the industry forward.

"From the shoemaker of leather shoes, the spirit of craftsmen, who is skilled in technology and pursuit of breakthroughs, has been deeply embedded in the bones, until now."

A person in charge of the golden monkey group talks about the course of enterprise development. He thinks that every cell in the enterprise is a component of "craftsman" steadfast and refined. Nowadays, with the continuous pformation of the market, the "craftsman spirit" is integrated into the "customer service". The skills of traditional craftsmen are the motive force and magic weapon to lead the industry forward.

The predecessor of "golden monkey" was the "Weihai new leather production cooperative" in August 1951. It was founded by 7 handcraftsmen raising 1900 yuan. At that time, there were only 2 hand bottom machines, 1 hand operated polishing machines and 1 sewing machines, 17 workers, 3 pairs of Nissan leather shoes and 13 pairs of cloth shoes.

Until 1990, "golden monkey" was just an obscure small business with fixed assets of only 4 million yuan.

At that time, it was unnecessary to say that the market for deer was also "Hou Sheng" in Shandong and Jiaodong.

At that time, several workers learned to make shoes technology together, enjoying the hard-earned money of using handicrafts.

Later, with the reform and opening up, the product quality of golden monkey group was recognized by the market and gradually became the leading enterprise in the industry.

The slogan "wearing golden monkey leather shoes and walking on Golden Road" has become the business card of golden monkey, and has also led to the continuous expansion of the company's scale.

However, in recent years, with the constant change of market demand, the golden monkey's strategy of winning the market with quality has been impacted by the southern footwear industry. The consumption of taste, which is characterized by its shape, color and style, is constantly testing golden monkeys.

"Golden Monkey Group has the advantage of quality and technology, but consumer tastes have changed. In the past, quality and quality have been emphasized. Now we pay more attention to appearance and color fashion."

Group leader said that under such circumstances, it is obvious that golden monkey's strategy of winning quality is being tested. In the past, people bought a pair of leather shoes and hoped to wear them for several more years. Durability is the main standard. Now consumers pay more attention to the style and color of products. Some consumers think that wearing golden monkey leather shoes is not fashionable enough. Compared with the appearance, durability and practicality have been relegated to the secondary position in the past.

In the process of producing military leather shoes, golden monkey group participated in the customized manufacture of leather shoes for officers and men. Through practice, the golden monkey technology and product quality were proved to be excellent.

In 2007, the golden monkey seized the opportunity of our army's procurement and reform, and made it open to the public, and made full use of the technology, scale and brand strength of the company to carry out the R & D of military products.

At present, the Golden Monkey Group has become the core of R & D and production of military shoes, army bags and military belts.

In 2010, a "serviceman shoe" with military characteristics developed by enterprises was welcomed by consumers. The annual sales volume reached about 300000 pairs.

Following the first production of parade shoes for some parade officers in 2009, in 2015, the golden monkey group with good reputation was once again a customized enterprise of leather shoes and accessories for military parade officers.

At that time, the women's officers and men who participated in the parade were required to measure their boots separately, and their feet and calves had obvious differences before and after training. Even some female soldiers were 37 yards, and the size of their legs was 40 yards. This brought a lot of trouble to the technicians. But the technical personnel of the golden monkey group were testing the foot and calf size of the female soldiers all day by means of a willpower. Each stage produced the most suitable leather boots, and each pair of shoes was perfectly fitted with the feet of the wearer.

The three leading teams of the women's army team are different in height. In order to represent a unified image, the female soldiers become the responsibility of the golden monkeys. They start from the shoes of the three leading female soldiers, and adopt technical means to put all the heads of the golden monkey shoes into a unified height. When a tall female soldier walks on the parade Avenue, no one will think that the shoe has played a key role.

These are only part of the Golden Monkey Group's "tailor-made" technology for customers.

People who are familiar with parade training know that when they wear leather shoes, the sole of their feet is the biggest loss of leather shoes and the most important part of their endurance. The Golden Monkey Group provides leather shoes for officers and men of the grand parade. The entire inspection process is over, and no leather shoe has fallen off or cracked or affected the walking condition.

In the process of making military products, craftsmen of golden monkey group not only accumulated excellent manufacturing skills, but also had the ability to adapt to different customers' consumption needs.

In recent years, fierce competition in the industry has forced many shoe companies to quit, some have switched to new energy sources, some even go to pig farms, some have simply gone bankrupt, while golden monkeys are still sticking to the main business development and upgrading their competitiveness by innovation.

No matter how the market changes, leather shoes industry is always the foundation of golden monkey development.

From Europe and America, Japan to China, from Beijing, Shanghai to Shenzhen and then everywhere, "private custom" has become a widely used marketing mode for enterprises. It may be a wedding ring, a piece of furniture, a baby calendar, or a customized tour designed according to your intentions.

There are profound reasons behind the popularity of custom mode.

Today's consumer behavior and consumer psychology have undergone tremendous changes, bringing opportunities for customized industrialization and scale development.

On the morning of November 9th, in the "private custom" workshop of golden monkey group, more than 100 pairs of shoes made of private shoes will be packed into the packaging boxes from the production line of leather shoes.

On the production line, the "leather shoes craftsman" hammers hammers on the upper of the shoe last, and keeps heating and shaping. The shoe last is a special clone made for the customers' feet, and tries to accommodate the upper and the feet, and this process can not be replaced by the machine.

The company has more than 300 handcrafted shoemaking workers who possess technical certificates, and more than 30 senior core technicians. After special training and practical training, they can accurately grasp the fit degree between upper and shoe last, upper and sole, and the leather shoes are only suitable for the tailor.

Test the production level of "private custom workshop". When a person in charge of the golden monkey group does not inform the workshop manager, he commissioned a friend to provide his own shoe data to the shop and then give it to the workshop. After 7 days, he got the pair of leather shoes produced by his own company, and went out to buy the same type and price of the non customized leather shoes. He tried to wear them. He found that he had walked about 500 meters, and his feet felt pain and uncomfortable. After wearing the pair of customized leather shoes, he walked for 3000 meters, and the leather shoes were still perfectly fitted with his feet. For

Later, golden monkey group made great efforts to develop the policy of "private ordering" business.

As a result, "private ordering" business has been opened in the golden monkey store.

"Private custom" business, in addition to being able to get professional equipment data check in the exclusive store, it can also measure the weight and foot data on the spot by the technicians, and send the data to the workshop after the data is sent out. After a week or so, the consumer can get the leather shoes suitable for him.

Taking into account the convenience of consumers, the golden monkey group now has more than 20 thousand private shoe last and personal data to speed up the docking with the Internet, carry out online customization business and customer big data. As long as customers measure one foot data, they can customize different leather materials, styles and seasons in golden monkey group at any time.

The life of enterprises is being innovated, the aim of innovation is market-oriented, and private ordering is the direction of golden monkey's future development.