How To Use "Buy Point" Sales In Clothing Sales

Selling point, generally refers to the characteristics of a commodity, different from the public, every salesperson selling merchandise selling point is common sense!

Clothing products are not like other commercial products. The selling point of many products is also the customers' buying points. However, because of the differences in culture, personality, identity, dress difference and collocation difference, the purchase of the same clothing product has great differences for different customers.

In other words, for example, a basic casual shirt, fashion avant-garde people when basic wear, elegant and implicit people to work clothes, rational conservative people shopping, leisure wear and so on.

A dress is very different for different people.

Most customers have no definite purpose in the process of buying clothes. Most of the people visiting the clothing store do not want to buy casual shopping.

How to deal with the problem of low daily turnover and customers only looking at not buying, and maximize turnover?

I think this is the concern of every boss in the clothing business.

At this time, it is very important to pay attention to the selling ideas of customers. The way of selling products with selling points has become a thing of yesterday.

When choosing clothing styles, customers are basically speaking in a way of speaking. "Just go to the new style, have a favorite try, now the whole audience is 20 percent off and 40 percent off." it seems that there is no other opening.

(those words are still better clothes shop)!

Often, customers do not appreciate it at all after listening, because she has not found anything of interest, because she has not yet found sufficient reasons to buy products. As for discount information, it is nothing more than developing an expedited device for buying habits that do not discount and do not consume.

Customers' concerns about clothing consumption include:

Is this style suitable for me? Why?

Can you wear it?

How to match it?

Does this color look dark? How can I wear it to solve this problem?

How about this plate?

Do I have any physical defects?

How does this style go back to match?

Can you match those clothes at home?

Is this style suitable for my job?

How much time do I have to wear this dress?

Does this section require a high degree of collocation?

I don't have a similar style of clothes. Will it cost a lot to match?

These questions may not be told to you by customers, but these are all psychological doubts of customers.

It's easy to understand if you shop too much and buy less. Customers who like your clothes at once and have no worries are few and far between. You are lucky to encounter them!

Let's take a look at the shopping guide at present, and we can have very few shopping guides to perceive customers' needs, not only because of their work attitude, but also because of their ability and professional knowledge.

If you have a boss who meets such an excellent guide, you will surely think of how to keep her in the shop forever and work for you.

Especially for fashion women's clothing, middle and high-end women's wear, fashion men's wear, middle and high-end men's clothing, the professional quality of a clothing salesperson is very high. In the face of increasingly competitive market environment and increasingly fussy customers, how to improve the professional quality of shopping guide is becoming more and more important.

The middle and high-end men and women wear clothing consultant professional sales, attention to customer relationship wardrobe, body club sales and so on!

All these are the ways that I can quickly see the actual effect and have a sustainable management effect, based on years of dress matching sales experience combined with training of various clothing sales.

In the eyes of many bosses, it may not be difficult to persuade a person to buy your clothes, but I want to point out that it is not difficult for a shop employee to persuade most customers to buy your clothes.

The key is to find the right way!

Of course, the high quality training guides also need to cooperate with the management system that can manage the landing. Otherwise, the training is likely to be a competitor. Therefore, in front of the owner of the terminal clothing store, if we want to improve the performance on the basis of not reducing the price, not adding new shops, we must make an issue on professional management.

There are many ways to buy a sale, such as paying attention to the matching fashion of young fashion women with collocation, heuristic sales and paying attention to the personalized clothing.