Taiping Bird Invested 600 Million In Ningbo To Build A Fashionable And Creative Landmark Like "Bird'S Nest".

Ningbo Hi-tech Zone will rise up with a bird's nest appearance.

Creative landmark architecture.

Known locally in Ningbo

enterprise

Group investment and construction, with a total investment of 600 million yuan.

As one of the major investment projects in the province, the project will start construction in the near future.

The Construction Department of Beijing "bird nest" similar to the shape of the architecture of Taiping bird clothing innovation research and development base, located in the Ningbo high tech area Guanghua Road area, 19004 square meters of land area, total building area of about 73250 square meters, five floors of ground building, underground three floors, with fashion, creativity, culture, exchange as the theme, gather many resources in the creative industry chain, jointly build Ningbo's first fashion creative center.

Ningbo's bird nest is expected to be completed in June 2019.

The Taiping bird, founded 20 years ago, now has a series of brands such as "Taiping bird" men's wear, women's clothing, "Lok Ting" girl's clothing, "Mini Peace" children's wear, "AMAZING" light extravagant men's wear, and "mathile" women's wear.

With fast fashion, virtual joint operation mode and clothing brand's creativity, design and marketing as the main body, last year, the group achieved retail income of 16 billion 900 million yuan, profits and taxes reached 1 billion 560 million yuan, ranking the top 10 of the national garment enterprises.

At present, the group's Ningbo Taiping bird fashion dress Co., Ltd. is applying for listing on the Shanghai stock exchange.

After the "Taiping bird" flies high, its vision is becoming more and more internationalized.

To fill the gap in high-end fashion retailing, it has become the world's top fashion designer brand "Alexis Mabille", becoming the first Chinese apparel company to participate in the formal membership of the French Advanced Custom Fashion Association.

The chairman and chief executive of the brand, Alexis Mabille, graduated from the Paris High Fashion Association College and worked for the top fashion brands such as Dior and Yves Saint Laurent (Eve Szentloran) for over 10 years.

In addition to Zhang Ziyi, Li Yuchun and Angela baby, who have taken the blockbuster for the fashion magazines through the "Alexis Mabille", they have set up two independent stores in Paris, and each custom made garment price is about 500 thousand yuan.

Zhang Jiangping, chairman of Taiping bird group, said: "with the cooperation of Alexis Mabille," Taiping bird "now has a foothold in Paris, like a branch office in France. The designer of Ningbo's headquarters can go directly to Paris Academy.

At the same time, it lays the foundation for the world's top designer brands to enter the Chinese market and intends to open hundreds of stores for the Alexis Mabille brand. "

"Taiping bird" has devoted its efforts to design and research and development, and has joined forces with fashion design institutes such as France and the United Kingdom.

At present, there are more than 500 designers in the group, with 24 new products on the shelves every day.

The marketing network has already spread to 31 provinces (districts), and the number of outlets is 3794.

Last year, "double 11", with the sales volume of 383 million yuan, won the first place in the whole net domestic clothing brand.

This year, it smashed up 3.5 hundred million stores, and the number of shops will increase by about 500.

"Fashion has no boundaries, needs to integrate innovative elements, and innovate marketing mode with traditional entity store + electricity supplier + net red live mode", so that "Taiping bird" will strive to become a cultural element symbol of Chinese clothing brand.

Zhang Jiangping said.