Five Essential Product Levels Of Clothing Brand

Many people think that products are just physical goods. In fact, products are products that manufacturers can provide to the market to meet their needs, including physical goods, services, experiences, events, personalities, locations, property, organization, information and ideas.

Only by understanding this can we help understand the following.

When planning market supplies,

We need to consider five product levels, each containing some customer value, which together constitute the customer value system.

The first and most basic level is core interests, that is, the basic services or interests that customers really buy.

Just as in hotels, people seek to fill their stomachs; in hotels, customers buy rest and sleep; for clothing, people want it to be a warm and shy device.

The second level.

The core interests must be pformed into basic products, that is, the basic form of products. For example, a hotel room should include beds, bathrooms, towels, tables, clothes, toilets and other facilities and objects. Through the existence of these objects, the consumers can satisfy their core interests and fulfill their demands.

At the third level, the marketer has prepared a desired product, that is, a group of attributes and conditions which are usually desired and defaults when the buyer buys the product. For clothing, the style is novel and the material is exquisite to become the unique property of the commodity so as to distinguish it from others.

The fourth level.

An additional product has been prepared, that is, increased services and benefits.

In developed countries, brand positioning and competition take place at the level of additional products. In developing countries, such as China and India, competition occurs mainly at the desired product level.

At the additional product level, differentiation is more important. Additional products make

Personnel must pay attention to the buyer's overall consumption system, as well as the user's behavior in obtaining, using, repairing and processing products.

New competition does not depend on what companies produce in factories, but also in the form of products that they increase outside the factory, such as packaging, advertising, customer consultation, financing, logistics arrangement, warehousing, and other values that people value.

At this level, such as clothing, this product brings people a sense of identity and a sense of beauty.

The fifth level is the potential product, that is, all the additional parts that the product may eventually achieve and the parts that will be converted in the future.

Companies will adopt new ways to meet customers and differentiate their supplies.

Potential products do not exist at present, but they will occupy the mainstream products from the future trend.

Through understanding these five levels of products, we have a deeper understanding of products, what products are, and what products should bring to consumers.

It must be inseparable from the product. The sales statement lacking product support is, in my view, flickering, without vitality.