HILFIGER DENIM2016 Autumn Theme Advertisement: 24/7 Is Always Carved.

Amsterdam, Holland (July 2016) - TOMMY HILFIGER, PVH group (NYSE Code: PVH), a wholly owned subsidiary, announced its 2016 Hilfiger Denim autumn and winter global advertising "24/7". It was joined by global Baldwin leaders from Hailey Baldwin and Lucky Blue to participate in the 24 hour California Losangeles adventure.

From Sunset Strip to the Pink s Hot Dogs of the popular hot dog shop, the concept of advertising film opened the unique perspective of the brand, and passed from the opinion leaders to the whole Losangeles city until the ubiquitous consumers.

Celebrating the spirit of the "millennial generation", the advertising film enables consumers to participate in perception and interaction through a new digital presentation.

The concept of filming began in April 2016, when Hailey was online with Lucky and Hilfiger Denim.

Bryant Eslava invites their online followers to send creative ideas through Snapchats, and @TommyHilfiger official accounts, so that they can get a chance to shoot behind the scenes.

Finally, 5 lucky men came out of the thousands of participants, and one of them came from Canada, one from Holland, one from Italy and two from the United States. They got the opportunity to record exclusive tidbits with the shooting team, and gave them a iPhone mobile phone as a live shooting tool.

During the filming of "24/7", in April, Hailey and Lucky used photos and videos to record filming and online social platforms to share in real time. On the Instagram social networking platform, they interact with more than 8 million 500 thousand of the world's followers.

More advertising photographer Devyn Galindo took part in capturing and capturing the content of the surrounding content. This is also the second consecutive season of her Hilfiger Denim advertising film palm mirror - and Bryant. At the same time, she uses traditional cameras and iPhone to capture pictures at any time, and to exchange and interact with online media.

Before the August ad is formally launched, 5 super fans will join the ranks of Hailey, Lucky and Bryant. Through their own perspective and communication channels, they will share with the global brand fans the photo and video experience of their initial filming.

Hailey and Lucky, as a close friend of Hilfiger Denim, have attended the advertising film of Tommy Jeans in the spring of 2016, celebrating the inheritance of the brand classic culture and brand logo together.

In addition, Hailey attended the 2016 spring Hilfiger Denim advertising film and participated in spring and autumn in 2016 respectively.

During the Hilfiger Collcetion conference show.

2016 Hilfiger Denim

It is like a journey across the Atlantic to New York city.

With a relaxed and fresh, yet fresh design perspective, the classic design elements of the brand are reshaped and blended with the brand's symbolic rock elements.

From the rough clothing to show the sailing wind.

The collision reflects the combination of unexpected designs and fabrics, just like the blending of the old world culture and the new world concept. It does not concern itself with the age itself, but shows a full attitude towards life.