Adidas Is Going To Open The Way For Kan. "Coconut" Series Is Coming Soon.

The cooperation between Adidas and Kanye West will go up to a higher level.

Adidas called the cooperation the most meaningful cooperation between "unprecedented", "right and wrong athletes and sports brands".

Previously, coconut shoes cooperated by Adidas and Mr. Kan launched three shoes Yeezy Boost750, Yeezy Boost350 and Yeezy950Boots.

Yesterday, Adidas announced that it was going to set up a Adidas+Kanye West series, "shoe track, dress and accessories with street wind and sports wind".

That is to say, if you haven't grabbed coconut shoes before, it doesn't matter. Then there will be a variety of coconut clothes or coconut pants.

"Kan is a real creator. He can see what we can not see.

We are very excited and honored to be able to establish cooperation and look forward to defining the future.

Eric Liedtke, executive director of Adidas group, which is responsible for global brands, said, "with Adidas+Kanye West, we will explore new areas with the creativity of Kanye West."

In addition,

It has been identified that it will specializes in making separate stores for this product line, but no specific cooperation steps have yet been announced.

This series will not be designed at Adidas's headquarters. Kan will carry a team of independent Adidas design team in Poland.

From this time to make clothes and make accessories, and to set up shop specifically, Mr. Kan's position in Adidas is getting higher and higher.

This is not the same as Adidas's previous cooperation with Yamamoto Teruji, Jeremy Scott, Stella McCartney, Raf Simons, Mary Katrantzou, and even American singer "Fei Dong" Pharrell Williams.

Raf Simons did nothing but refurbish Stan Smith. The three rows of holes on the side of the shoe were replaced by the first letter "R" of their own name, and several more colors were made.

"Fei Dong" has not been 45 years old.

What to do is to add a few colors to design a rainbow series, the main character is Adidas itself.

But the cooperation between Adidas and Kan is not the same.

The series is from the hands of Kan, shining the personal glory of Kan, and even promoting the KOL crowd.

Some people therefore teased and said, "Adidas has become the factory of Mr. Kan."

Before that, Kan also cooperated with Nike in coconut shoes.

However, in the past 5 years, Nike has only launched two models for this type of shoes, and it does not make a sales volume with Mr. Kan. This makes Kan finally break up with Nike.

At the end of 2013, after the end of cooperation with Nike, Mr. Kan turned to rival Adidas.

The introduction of the three shoes is a burst of looting, has become a Adidas burst.

Yeezy Boost350 has also been named "2015 sneakers of the year" by American professional footwear magazines.

The trend magazine High Snobiety released a report entitled "the most valuable sports shoes in 2015". The first place was the Triple Black of Yeezy Boost750, which cost $1876 on Ebay.

In addition, 5 of the top 10 of the list are from the Yeezy series.

Adidas also affirmed the value of these shoes to the company.

"Yeezy Boost 350 Adidas Originals has become the best-selling brand of sports shoes and has maintained a two digit growth in every quarter of 2015.

Every pair of coconut shoes was sold out immediately after being released, and became the most popular brand of sneakers in Instagram.

Adidas's 2015 annual report wrote.