We Must Pay Attention To The "8 No" Promotions Of National Day Clothing Stores.

The present situation of many stores is that sales promotion activities are done every year, month and month, and sometimes even days, but the results are often unsatisfactory. The Mid Autumn Festival is over, and the eleven is coming again. Today Xiaobian, through reverse thinking, provides some problems that we may easily encounter in promotional activities. Let's take a look at the 8 drawbacks in the promotion of national day clothing stores and how to avoid them.

1, do not just spell prices, but maximize the interests of customers.

If the promotion itself is the price of shopping, there is no other gimmick, so we must extract the best interests of the customers created by the activities, and serve as the theme of publicity.

If the way of return is used, the highest return XX Yuan will be more attractive as a publicity point, but if we turn the cash dividend to the consumer interest point and become the "highest saving XX Yuan", it will also be able to impress consumers.

　　 2, do not use the theme of violence, but have the sense of innovation.

Straightforward is not violence. Some businesses like to use the word "bottom up", "Crazy" and "1 fold up" in the theme of promotional activities. It should be noted, however, that these promotional themes are not enough to impress consumers. Promotion should not only consider the sales profits during the activities, but also consider the usual sales and brand image after the event.

Too much "violence" promotion theme may affect consumers' trust in the brand. Most consumers want to be able to get substantial benefits from business promotion, and do not want to be labeled as "cheap and grab the goods". Therefore, we must analyze their brand and product positioning comprehensively, and avoid "blind" packaging.

　　 3, do not matter, and emotional theme to move customers.

The reason why emotional marketing is recognized by consumers is because it can satisfy consumers' specific needs for products, and buy their hopes, but at the same time, it can also impress consumers' emotional appeals in certain aspects, form resonance and establish lasting relationships, and then form consumer spending habits or brand loyalty.

The emotional theme of promotion is actually that the theme should have a certain culture. For example, some businesses like to use the "dream plan" on the theme of promotion.

4, do not play on your own, interactive, convening the theme of the tone to attract customers.

"Look for..." Words like "Carnival" and "together" are often used in promotional topics to attract customers' interest in participation.

　 5, reverse thinking, do not "get together".

Promotion theme "crash" is common. Once the activity itself does not have many bright spots, it is easy to be forgotten by the customers, or even mistaken the "Dong Jia". During the Mid Autumn Festival and national day, most of the sales promotion themes focus on "national day and Mid Autumn Festival", which is a serious phenomenon. Although they want to celebrate the festival holiday, they are also easily drowned because of no characteristics.

Therefore, we should reverse thinking and formulate a theme that is different from the mainstream.

　 6, do not just empty "title party".

Promotional activities can not just hope for "winning the title", especially can not fabricate some unrealistic sales promotion themes, try to "flicker" customers through the sales promotion headlines. The success or failure of an activity is a systematic process control and involves all aspects. The title is just a "bait".

7, do not just clear inventory, prepare new products beforehand.

Before the National Day comes, we must prepare new products ahead of schedule to ensure adequate supply. From the perspective of taking the potential, we can strengthen the brand's position in the minds of consumers. For stores with limited marketing budget, good advertising can be achieved with limited advertising and proper launch of new products.

8, do not remain the same, mining new ways of promoting sales.

It is worth noting that sales promotion should not be unduly dependent on the simple discount. In order to reduce inventory pressure and increase cash flow, a large discount will destroy the brand image of the store and affect subsequent sales.

The alternative strategy is to consider increasing the added value of products and adding some services, which can increase short-term sales and do not cause too much negative impact on consumers.

Developing new uses and finding and guiding new consumption habits is a powerful way for stores to excavate sales volume. Some ingenious ways of consumption, such as buying cosmetics, potting plants, and so on, can often produce unexpected results. These are all examples of marketing innovation.