Kobe'S Basketball Career Ended Perfectly. The Business Career Of "Black Mamba" Was Officially Opened.

Beijing time April 14th, 2015-2016 years

On the last day of the regular season, the Losangeles Lakers played against Utah jazz. They were not the leading players of the season from the performance of the two teams, but the highest ticket price of the match had been raised to $30 thousand.

In the end, the Lakers beat Kobe Bryant by 101-96 in the 60 place of the Lakers' home star.

This war is also the NBA20's legendary star - Kobe's farewell to his career.

Retirement for Kobe is the end of sports career and the beginning of a business career.

Tickets and the surrounding value of gold

Today is Kobe's last battle, and fans' enthusiasm for watching matches is beyond doubt.

At the ticket price level, the Staples Center's maximum fare has exceeded $30 thousand, and the minimum fare is more than $800.

The US ticketing website said that the average price of tickets for the match was 971 dollars, far exceeding the potential record night of warriors for 436 dollars.

Besides the stadium, the operators of Staples Center have already grasped the business opportunities and launched the commemorative products related to Kobe's farewell war.

It is reported that a number of 18 carat diamonds in the number 24 snake ball cap price is as high as 38000 dollars, the introduction of the Kobe limited edition Jersey is more than 800 U.S. dollars, while the Kobe logo with a sheepskin coat is up to 5800 dollars.

Even if there are cheap souvenirs on the Internet, it will cost at least more than 70 dollars.

For businessmen, Kobe's last game is worth every minute.

Of course, the most profitable ones are TV broadcasters. Many media have made enough preparations for this farewell war. The number of media to the scene has exceeded the standard of the NBA finals.

In the United States, Europe, Japan and other places, sports are paid to watch.

It is foreseeable that the number of people watching the NBA will increase dramatically in Kobe's farewell war.

In addition to direct TV payment, advertising and other income will also increase.

NBA business show climax

This superstar, NBA, has developed his commercial value thoroughly.

In November 30, 2015, Kobe wrote on his investment website, "player forum", announcing that he would retire formally after this season.

Later, all the remaining games of Kobe were designed to be a rock star "Farewell Tour".

The more than 40 "Farewell Tour", where Kobe went, the media momentum, the host team welcome, fans farewell......

No matter how the Lakers are behaved, their attention is a number of two.

Before the last battle of Kobe's career, business development was the ultimate.

A month ago, sponsorship brands

A series of salutation activities, including 21 Instagram photos, 27 related micro-blog, 3 advertisements and 14 commemorative sneakers, have been launched, and April 14th has been designated as MambaDay (Kobe's nickname in NBA: Black Mamba). On this day, more than 200 star athletes from Nike will pay tribute to Kobe in black gold color shoes.

Last Sunday, Apple Corp also released the AppleTV advertisement, the theme of consumer retirement, which featured Kobe.

On the eve of the final battle, the Losangeles metro also renamed the nearest subway station from the Staples Center to "Kobe station", which will last 24 hours.

Kobe's business career is just beginning.

In sports, competition results mean prestige, and at the same time equate business value.

In front of Kobe, there is a ready template. Michael Jordan, after 13 years of retirement, is still one of the highest paid athletes in the world, second only to boxers Pacquiao and Mayweather.

Most of Jordan's income comes from the Jordan brand, and then is the NBA Sherlock Hornets boss's income.

Today, Kobe, 38, has become the most successful and commercial superstar in the history of NBA after Jordan, after 20 seasons.

And there are indications that Kobe will be pformed into a business superstar from a basketball court superstar after retiring.

Itself is capital IP, coupled with the high popularity, no doubt tamped the commercial foundation.

In 1996, when Kobe stepped into NBA as a 18 year old high school student, he signed a 6 year contract with Adidas for a total price of $48 million. In 19 years, Kobe earned $62 million in a single year and landed on Forbes's list of celebrities.

According to Forbes, Kobe earned more than $350 million outside his entire career pitch.

In 2014, sales of Kobe series shoes in the United States also exceeded 100 million dollars.

At the same time, Kobe is also the rocker of the team and sponsors. Qian Shu.

In the 2014-2015 season, even though the team's performance was horrible, the average price of the Lakers could still reach 102.5 dollars, which was nearly two times the average fare of the NBA. After Kobe joined the Lakers, the market value of the Lakers remained basically in the top three of the league.

In addition to the salary of more than 300 million dollars, Kobe earned more than 300 million dollars in advertising fees for his career, and he started planning business after retirement two years ago.

In 2013, Kobe established the "Kobe company". His company also invested in addition to planning business activities for Kobe.

His first investment was BodyArmor, a new sports drink, with a budget estimated at between 4 million and 6 million dollars.

It is reported that Kobe joined the board of directors of the company, has more than 10% stake, becoming the third largest shareholder.

In the summer of 2014, Kobe bought a real estate near Newport beach in California for $5 million 800 thousand, which was planned to be the headquarters building of Kobe company.

Last year, Kobe also entered the Chinese market and reached the three party cooperation with ALI and Sina. Not only did the Kobe documentary "Muse" be released, but also Kobe's Chinese subsidiary was set up to develop the Chinese market.

As he revealed in his interview, he said he wanted to do something that ordinary people thought that sports people could not do. "Giorgio Armani only started the Armani brand at the age of 40, 40, and life is still long."

Goodbye! Star Kobe! Hello, businessman Kobe!