Clothing Marketing Will Rely On Net Red To Attract More Buyers.

In recent years, net red has become a hot word in our lives. With the growing popularity of red net and attracting many young people, clothing sales will take the red "express train" and vigorously develop the garment industry.

In recent years,

The whirlwind is threatening, and the Papi sauce, which has gained 12 million of the financing, has made the new business model brought by the net red economy has brought infinite reverie.

Today, China's clothing industry is faced with many challenges such as cost pressures. If we can take the red economy innovation drive, we may open a new development path.

The garment industry in China is entering a slow growth period. In the process of commodity circulation, a large number of external costs and internal organization costs are brought to the organization cost, and a series of development difficulties such as low efficiency of supply chain and difficult positioning of customer precise marketing have emerged.

And the net red economic mode, which has gathered massive fans, provides a new opportunity for the apparel industry to pform the precise marketing and precise supply.

The high popularity of net red can help.

Brand marketing promotes internal pformation of personalized design, brand value and marketing strategy.

At the end of the supply chain, net Hong can play the role of "opinion leader", and through its own high attention to fashion trends, docking supply chain manufacturers, recommending its own clothing style to many fans, so that buyers can choose clothes, which can alleviate the problem of long capital turnover and high inventory in garment enterprises to a certain extent.

At present, there are hundreds of net red in the Taobao platform, with more than 50 million fans. They influence many consumers with the same interests through their own clothing collocation, temperament, etc., and quickly introduce new fashion trends through social networking. Through the Taobao's pre-sale and customization, a new business mode has been formed under the cooperation of Taobao's strong production chain.

Electricity supplier clothing brand Yin man uses the net red marketing, in clothing opens the new 15 minute, the sales volume has achieved 1 million 600 thousand yuan.

In the future, he will consider selling online with the signing net red mode.

To a certain extent, net red set up a brand new connection between garment manufacturing, design, sales and consumption, and also indicates the arrival of the era of Precision Supply in clothing industry.

In "

"In the era of clothing industry, we need to take the" red express "on the Internet, closer to the needs of differentiated consumer market, promote the pformation of traditional production chain, and carry out more precise marketing.