Market Analysis Of Sports Apparel Industry: Unlimited Potential In China Market

In recent years, the scale of China's sports apparel market has been increasing continuously, and the proportion of sportswear in the overall clothing market is also rising. However, for the developed countries, the cost of per capita sportswear is still low. There will still be huge room for development of Chinese sportswear. The compound growth rate of the industry in the next five years is expected to exceed 10%. The Chinese sportswear industry is still one of the best raceway in the apparel industry.

　　 China's sports apparel continues to accelerate growth

After 2012-2013 consecutive years of decline, the Chinese sportswear market has been forced to rebound in the past 2014-2018 years. The scale of sports apparel market has increased year by year, and its growth rate has been accelerating. In 2018, the size of China's sportswear market exceeded 40 billion US dollars, reaching 40 billion 100 million US dollars, up 19.5% from the same period last year, the highest growth rate in the past seven years.

The proportion of sportswear in the overall dress is constantly improving.

Since the founding of new China, China has gone through three major fertility peaks and population peaks.

First, after the founding of new China, the government stimulated the fertility policy, and there was a baby boom from 1955 to 1965 (1959-1961 years because of the 3 year birth rate of natural disasters). During this period, the birth rate is more than 30%, with a net increase of about 1500-2000 people per year.

The two is 1980 -1990. When the population reached the age of marriage from 1955 to 1965, there were second fertility peaks. During this period, the birth rate is about 15%-20%, and the net increase is about 1000-1500 people per year.

The three is the generation born after 2010. After the birth age of the population from 1980 to 1990, the third baby boom. The birth rate is about 10% during this period, with a net increase of about 5 million people per year.

Sports consumption is most vigorous among young people over 25 years of age. The 80- group is the peak of the second batch of population in China. At the same time, with the entry of work for several years, the purchasing power has been promoted to become the main force of sports consumption.

With 80- 90 becoming a new force of consumption, the proportion of Chinese sportswear in the overall dress is constantly improving for the younger generation and individuation of product design and style, and the movement of fashion and fashion fires. In 2018, the proportion of Chinese sportswear in the overall dress increased to 12.75%.

China sports apparel ceiling is still far away.

From the consumption point of view, in the 2008-2018 years, the per capita expenditure of Chinese sportswear fluctuated upward trend. In 2018, the per capita sports costumes in China increased to $28.90, up 18.9% over the same period last year, about three times the average per capita expenditure in 2007.

In the developed countries, the ceiling of China's sportswear market is still far away. But it still costs 2/3 per capita in the world, 1/4 in Japan, 1/5 in Germany, 1/6 in the United Kingdom and 1/12 in the United States, and there will be huge room for growth in the future.

Judging from the growth rate, the average annual compound growth rate of China's sports apparel market in recent ten years is nearly 10%, significantly higher than that of other countries.

In the next five years, the growth rate of the sports apparel industry is obviously better than that of other sub sectors, and children's wear is the only 22 sub garment industry with a compound growth rate exceeding 10%.