Brand Direct Supply, Tmall International Is Ahead.

At present, China's cross-border import business is mostly self procurement, such as NetEase koala, Jingdong global purchase, honey bud, jumei.com and so on.

Due to cost considerations, many cross-border import e-commerce platforms, especially proprietary procurement platforms, mainly purchase goods that can be tax-free.

For example, the lowest tax paid food, cosmetics less than 100 yuan.

This leads to higher quality, consumption and just demand of high priced unit price brand, category difficult to enter the domestic market.

This is also a departure from the original intention of the government to stimulate consumption promotion and stimulate consumption abroad through cross-border import business models.

Under the new tax policy, many self run cross-border electricity providers are small in size.

And single category, the ability to resist risks caused by policy fluctuations is weak.

For example, the price tag of such a low price unit, such as Kwang diapers, often accounts for more than half of the self operated cross-border electronic goods structure. The cost of such products will inevitably rise after the adjustment of policies.

For Tmall international, which has many brands and rich products, this effect is relatively small. Liu Peng said that the new policy is good for platform class richness and price range opening, and consumers can also buy goods of preference at suitable prices from many choices.

For businesses, Tmall international has become the lowest integrated operation cost platform for overseas brands to enter the Chinese market.

The huge flow of Tmall international can bring more sales, reduce the marginal cost, and make it possible to optimize the supply chain.

For example, Kao opened a flagship store directly in Tmall international, and can adapt itself to policy changes according to its own sales strategy and policy fluctuations.

Tmall international as a platform side will also optimize the operation cost with overseas brands and businesses.

In addition, Tmall international is building overseas warehouses with rookie logistics to create a variety of cross border logistics services.

Businesses can choose logistics schemes according to the goods and sales strategies to better adapt to the changes brought about by the implementation of the new tax policy.

In 2014,

That is to say, the payment system, the order sheet, the order sheet three single in one system, and closely cooperate with the government.

Three the single taxation system can better link up with the implementation of the new tax rate policy.

2015, Tmall international brewing

To expand imports for businesses.

Liu Peng told the "Internet traders of the world" that cross-border electricity supplier trade is only a way of import trade, and imports also have the traditional B2B2C general trade (big trade), which is the market that Tmall international wants to develop for businesses.

In addition, because Tmall international directly cooperate with global brands, it can communicate well with the brand, help the brand online, such as Amoy shops, offline 1688.com and other channels for distribution.

Therefore, in 2016, Tmall international platform will further promote the upgrading of the platform, and expand the import form of cross-border retail, big trade, distribution and other aspects for businesses.

The Tmall international based on the rich information system, content production mechanism, can help businesses start community operation, content shopping guide, make full use of internal resources and third party forces, to connect consumers.

The new tax policy has opened up the era of global brand highland. The global brand direct supply is a very important topic for all cross-border electricity providers.

Liu Peng told Tmall international that this is the way forward.

At present, many of the world's major retail brands and popular brands are stationed in Tmall international. The 70 to 80% brands on the platform are global direct suppliers.

These overseas brands also put the main marketing channels and brand building functions into Tmall international.