The Helplessness Of Shoe Industry: Going To Southeast Asia Or Back To The Mainland

< p > "closing the only private factory in China later this year."

Adidas made such a decision in July 2012.

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< p > it is understood that the Adidas factory in Suzhou will move to Burma.

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< p > at the same time, many enterprises such as Dong Long also received the notice of Adidas terminating the contract in October last year.

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< p > Dong Long is a company that has worked with Adidas for more than ten years. Its factory in Tongling, Anhui, has 70% capacity for Adidas service. "In the short term, no new orders can be found, only one way to close factories."

Jiang Liuhong, the responsible person, said.

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In the past few years, Adidas's orders in China have been decreasing, P.

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< p > "in 2006 and 2007, ADI's annual orders in Dong Long are about 2 million pieces, and in 2008, Dong Long made 1 million 500 thousand, and 2011 has reduced to 700 thousand."

Jiang Liuhong said.

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< p > obviously, the main reason is labor cost.

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< p > for example, the average wage of Tongling factory in Dong Long is 2000 yuan / month, while the monthly salary of the workers in the Pu factory is about 130 dollars, which is less than 900 yuan.

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< p > the cost gap is clearly visible.

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< p > in fact, Adidas's rival Nike has already started the order pfer.

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< p > Nike annual report shows that in 2001, China produced 40% of its "a" target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, ranking first in the world, and Vietnam only 13%.

In 2005, China's share dropped to 36%, Vietnam rose to 26%, ranked second, and in 2009, China and Vietnam ranked first in 36% share; in 2010, Vietnam's share rose to 37%, which was more than 34% in China.

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< p > in March 2009, Nike also had already closed the only shoe production factory in China, the Taicang factory.

More importantly, on this basis, Nike has established the Taicang logistics center, and has intensified the development of the Chinese market.

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< p > Miss Li worked in a British a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > enterprise, only 30% of the order was placed in China in 2012.

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< p > "China's processing fee, each < a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < /a > if it is 10 dollars, Bangladesh is about 5 dollars, and Britain's import from Bangladesh can be exempt from customs duties.

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< p > in fact, many Chinese local brands are also trying to pfer production to Southeast Asian countries.

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Less than P, for example, since the second half of 2010, customers began pferring some of their clothing capacity to Bangladesh, but they are still limited to a small quantity of basic production.

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< p > "after choosing overseas foundry, the cost of customers has dropped by 5%-10%."

All customers said.

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< p > and according to the statistics of Japan Trade Promotion Council, Vietnam's production cost is 15% to 30% lower than that of China.

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< p > similarly, the research data released by the French "a target=" _blank "href=" //www.sjfzxm.com/ "> textile < /a > Products Association also show that the average wage of Chinese textile enterprises employees is 188 euros, -300 euros, which is much higher than that of Bangladesh, which is about 80 euros.

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< p > in the face of costs, "26% of enterprises are ready to pfer factories from China to other countries, and 40% of enterprises are considering that they are considering the withdrawal of production plants from China, and even some small businesses in the United States have become one of the choices of these fashion brands."

CapitalBusinessCredit, a commercial financial company, wrote in an investigation report.

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< p > in fact, in the first half of 2012, China invested $1 billion 488 million in ASEAN countries such as Indonesia, Vietnam, Kampuchea and Thailand, a significant increase of 34.3% over the same period last year.

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< p > "export enterprises are moving overseas. This is a normal trend," Liu Yongqin said. Compared to Southeast Asia, China's export advantage lies in its quality. Some Southeast Asian orders can not be done, and customers still do it for Chinese enterprises.

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< p > "although industrial pfer is the trend of the times, Bangladesh and Vietnam have limited population, which is not at the same level compared with the magnitude of China's production and export."

Liu Gang, an associate professor of management at Fudan University, said that in addition to cost considerations, environmental pressure is another factor in manufacturing pfer.

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"P", similarly, "Bangladesh OEM also has shortcomings."

The above customers said that the degree of maturity of the technology and industrial chain matching of the enterprises in the fine processing industry still has a big gap compared with that of China.

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< p > for example, some representative businesses in Meng state can only provide simple excipients such as thread, buckle and so on, and the main raw materials also rely on imports.

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The P has a long foundry cycle, which basically takes 4-6 months.

The domestic supplier delivery cycle requirement is 30-45 days, and the replenishment time requirement can even be reduced to 10-15 days.

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< p > "we do not go to Southeast Asia."

Zhang Yuanheng said firmly.

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< p > Zhang Yuanheng is the manager of Human Resources Department of Taiwan Maas Footwear Group. The max group is one of the five shoe enterprises in Taiwan.

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< p > "4 years ago we decided to come to Nanning," Zhang Yuanheng said. At that time, many enterprises went to Southeast Asia. But have you ever seen Taiwan enterprises shouting "go to Southeast Asia"? < /p >

< p > at that time, only the mus group came to Nanning alone. Now many enterprises have been promoted to the mainland.

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< p > "why do we come to Guangxi because Guangxi people are hardworking and hardworking?" Zhang Yuanheng said, "we move the factory to the mainland, gambling on the Chinese family value, not sacrificing the growth of the family's children for the sake of money, sacrificing the coexistence between the husband and wife."

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< p > "Taiwan businessmen from Guangdong, Fujian and other coastal areas to invest in Chongqing are increasing."

Tan Shunhong, Secretary General of Chongqing Taiwan Businessmen Association, said so.

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Earlier than P, the Association launched the "go south strategy", calling for South China to move to India, Indonesia and Vietnam.

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< p > but many Taiwanese businessmen find that the investment background of Vietnam and other countries is equivalent to that of the mainland market 15 years ago, and infrastructure and domestic consumption are still not enough.

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"P" and moving westward means facing the broader market of Western China.

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< p > in fact, Huajian has sniffed this change and resolutely built Huajian international shoe city in Ganzhou, Jiangxi.

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< p > now, Ganzhou Huajian international shoe city has 11 thousand employees, 24 molding production lines, and about 8000000 pairs of shoes annually.

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Less than P, many cities in the West are also targeting industrial pfer opportunities.

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< p > for example, the Chengdu municipal government has put forward the construction mode of "one capital and two gardens", that is to say, in Wuhou District, we will build a brand shoe's R & D, trade, information, exhibition and training center, and build a modern shoemaking base in Chongzhou and Jintang.

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< p > this way, Chengdu adheres to the development mode of "government led, enterprise participation and market-oriented operation", and makes a long and solid industrial chain, so that migratory birds can be settled.

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< p > > through the industrial platform of "one capital and two gardens", the number of high-end shoe industry institutions in Italy, Russia, France, Germany and other countries is increasing. Famous domestic enterprises such as Kangnai, red dragonfly, BELLE, and orkang have come to set up production bases here.

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"P" and the local well-known shoe enterprise, Italy, brand name EVERYBODY, American brand NineWest (Jiu Xi), CE, German brand Tamaris, Australia brand ZU, Airflex and other brands have been working closely together, and have developed rapidly, and have opened more than 400 brand counters and exclusive stores in more than 20 provinces and cities in China.

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< p >, of course, pfer is not the aim.

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< p > after all, the competition of enterprises is not cost at all.

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< p > Where is the way out? < /p >