Brand Store Goods Display Skills To Help You.

In the process of commodity display, the two factors that affect the display are the feeling and display skills of the product itself and the salesperson to the customer.

The display process is a process for customers to understand and experience the value of merchandise, and is also the best time for salesmen to appeal for product value. What can be more directly felt than the customer's own operation of the product? Take the customer to the merchandise before, through the physical object's viewing and operation, so that customers can fully understand the appearance, operation method, function of the product and bring to the customer.

In order to achieve the purpose of sales.

Sometimes it is possible to display the grooves and make some corrections. Next, do not remove the shed boards, and then change the slope to make them stand out or display on the side, or use some baskets to put the goods in the basket and display them beside the relevant merchandise. This is also a highlight of the list. It highlights the display that can attract customers' eyes. But in the same shop, it is not possible to use too many salient displays at the same time, so that the route of customers' return can not be smooth, so it will be more than enough.

Stacking box display or mountain display, opening a space in the store or dismantling the end frame, displaying a single commodity or 2 - 3 items as a large display.

There are several appeals for large display: price appeal, seasonal appeal, action or festival appeal, demand for new listing, mass media publicity.

End rack display

Like the large display, items can be displayed on the end rack as many as 5 items, but the items must be related to item items.

In addition, it is best to have a display theme, for example, we do a "barbecue special", can be barbecue sauce, soy sauce, carbon fire, barbecue nets and so on the same end rack display, but if the milk powder in this "barbecue special", it is too outrageous, and at the end of the shelf, if there are five items, you can choose one item as a victim of price appeal, the other four items do not have to sacrifice, otherwise this display will not contribute to the interests.

Related

The different categories, but complementary products are displayed together, so that customers will also buy B products when buying a products. For example, salads (celery, lettuce, carrot) are often displayed on salad dressing beside the supermarket Department of agriculture, and the steak sauce is often displayed next to the steak of the animal husbandry department. These are typical examples of related display, which can promote the activity of the store and increase the average purchase points of the customers. It is indeed a good display skill.

In a continuous shelf with fixed direction, several shed plates are removed, and 1 to 2 items are selected for circular or semi circular volume display. The display volume is 4 to 5 times normal to attract customers' eyes. This display is groove display.

However, this display technique can make the store active, but it is not suitable to appear too much in the whole shop. It can not exceed 3 at most, so as to make the newly listed goods or high profit products produce the best display effect.