What Are The Chemical Effects Of The Electricity Supplier?

According to the world clothing shoes and hats net, Li Ning Co Ltd recently released its performance in the first half of 2017.

The report shows that Lining's income in the past six months reached 3 billion 996 million yuan, an increase of 11% over the same period in 2016, and gross profit increased by 14% from 1 billion 678 million yuan in the same period last year to 1 billion 904 million yuan.

It is worth mentioning that,

Gross profit margin continued to improve from 46.7% in the same period to 47.7%.

Lining owes this to the direct business with higher gross margin, including the rise in self retailing and the proportion of electricity suppliers; the promotion of new sales in wholesale channels and the improvement of new products in self run stores.

In March, Lining released 2016 annual results, announcements that Lining's annual electricity supplier income increased by about 90% over the same period, accounting for 14.3% of Lining's brand income.

The continued expansion and effective investment in the business of electricity providers has increased the proportion of Lining's electricity supplier income to 18% today.

Whether scale or efficiency, Lining's third years of return, can such an answer satisfy Lining himself? In addition to Lining, the proportion of electricity providers of many traditional clothing brands is increasing year by year, and the electricity supplier is growing significantly.

Brands began to use e-commerce as a clear inventory channel, and then continuously increased the proportion of new products, testing all channels of water, and then to the new retail wisdom store today, taking Tmall and other electronic business platforms as an important position for brand marketing.

The pformation of the traditional brand by the electricity supplier has been running through all along.

In addition to rising proportion, what kind of chemical effects have they formed?

Semir: the establishment of an electricity supplier company for five years now accounts for nearly 30%.

Semir, a casual wear brand, set up an independent e-commerce company at the beginning of its business.

2016 annual report shows that the proportion of electricity supplier income has been close to 30%.

In 2016, Semir's clothing revenue was 10 billion 667 million yuan, an increase of 12.83% over the 2015 year.

Among them, the electricity supplier business maintained a rapid development trend, revenue reached 3 billion 200 million yuan, an increase of more than 80% over the same period, exceeding the expected 20%.

In addition, Semir apparel will continue to integrate the offline business.

For online, Semir electric business not only strengthens the promotion of online special contributions, but also extends the development of multi category products, launching Semir brand shoes, bags and so on, and enriches e-commerce products.

Taiping bird: seize online users and create younger ones

In April of this year, Ningbo Pacific bird fashion dress Limited by Share Ltd (Stock Code: SH603877) handed in its first annual financial report card after the listing.

Although the sales of PEACEBIRD women's wear brands are not as good as expected, the good news is that

The multi brand and youth strategy is playing a role. The children's clothing brand MiniPeace and the newly established brand MaterialGirl women's wear are all getting a good growth.

The online business of Taiping bird is still eye-catching.

In 2016, the online income of Taiping bird reached 1 billion 598 million yuan, accounting for 16.15% of the total business income, an increase of over 40% over the same period last year.

Taiping bird regards O2O as a new trend of future sales.

Since August 2015, Taiping bird has formally tested water O2O, and has joined the offline stores in the next two years.

According to the report, Taiping bird electric business division has set up a special department responsible for mobile Internet business and O2O project team, vigorously developing mobile Internet business on micro platforms such as WeChat and WeChat, and actively exploring the O2O business.

Anta: electricity supplier is still the driving force of growth, accounting for 20% in 2020.

In August 15th, Anta Sports Products Limited also released the mid-term report in 2017, showing that revenue increased by 19.2% to RMB 7 billion 320 million yuan, and gross margin increased 2.7 percentage points to 50.6%.

Continue to lead the local sports brand.

Although it did not disclose the specific electricity supplier sales data, it continued to become one of the fastest growing businesses of Anta group. The announcement said, "with the rising status of e-commerce, we hope that a clear e-commerce strategy can support all channels and brand strategies."

At present, Anta electric providers have provided online products for Anta, Anta children, FILA, FILAKIDS and other brands.

In order to attract more consumers, Anta electricity providers will standardize all the online store interfaces, improve product presentation and display, and improve product search and alignment functions, and standardize the product launch time, priority and style on the e-commerce platform, and cooperate with offline retailers to avoid competing with each other.

In the annual report of fiscal year 2016, Ding Shizhong pointed out more clearly in the chairman's report that during the double 11 period, the overall sales volume of Anta group grew by more than 100% over the same period.

He also pointed out that the future opportunities lie in the pformation of shopping centers and electricity providers as the core channel, which is in the market of running, indoor training, outdoor sports, basketball, football and winter sports, as well as the children's shoes and clothing market with a huge market scale.

Ann fashion: not just sales channels, but also an important marketing platform.

In February 14th this year, the fashion of Zheng Anzheng was launched. In 1986, chairman of the board began to start business in Haining, and began to develop step by step from tailoring workshop. Later, he joined the leather industry in Haining, completed the original accumulation in 2000, and created the nine dress brand.

After many years of online competition, as early as in 2010, Tmall entered the nine position, online accounting also showed an upward trend.

Prospectus shows that from 2013 to 2016 1~6, sales accounted for 2.81%, 4.31%, 9.14% and 11.92% respectively.

However, Zheng Anzheng said that the proportion of online performance in the overall sales will be controlled at 30%, and the company is still dominated by offline sales. Besides being able to achieve the promotion of off-season goods, online marketing will also serve as an important marketing platform.

With the development of O2O business mode, the online crowd is younger.

It will launch independent brands for online channels, attract consumers with cost performance, or achieve simultaneous sale of products on line and offline.

At the same time, Zheng Anzheng also revealed that this year's men's clothing brand will do all the channel products, and online and offline goods synchronization.

For more information, please pay attention to the world clothing shoes and hats net.