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Puma Of Kai Yun Group Is Facing The Fate Of Being Sold Off.

2015/11/11 22:38:00 37

Kai Yun GroupPumaBrand Strategy

When it comes to luxury groups, most people think that they are all famous international luxury brands. In fact, they will buy some cheap, sports or fashion brands with potential for development.

Let's take a look at some of the cheaper brands of luxury group, and see if you know them.

It is understood that Puma's third quarter sales of 914 million euros, an increase of 3.1% over the same period, net profit of 20 million euros, down 31% compared to the same period, are at the bottom of analysts' expectations.

According to Germany

MainFirst Bank

AG bank analyst John Guy estimates that the company's current market value is up to 3 billion euros, and the sale can be as high as 4 billion euros, but the official paction will start as early as the second half of next year.

Puma is the German sports equipment brand, providing professional sports equipment, products involved in running, football, golf and even the field of racing car design, the price is basically several hundred yuan, also has several thousand yuan or more.

It was 8 years since it was bought by Kai Yun group in 2007.

It is understood that since 2011,

Puma

The annual sales volume has been suspended at the threshold of 3 billion euros, and its profitability has diminished every year after its entry into Kering.

And last year, it was announced that it was going to be sold by Kai Yun group, and now the news is continuing to spread.

Bloomberg, according to the source, though

Kering

SA Kai Yun group has not officially launched the sale of Puma SE, Puma, but because it struggled for 8 years, it still failed to revive, and Kai Yun group was tired of this exercise. Many sports stars were invited to speak for it, and Rihanna was invited to be Puma's creative director, but this did not bring much change, and patience was exhausted.


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