H&M And Hybris Cooperate To Build A Full Channel Business Service System

In recent years, with the continuous development and innovation of international trade, H&M is deeply aware of the important role of the Internet in its strategic layout and collaborating with hybris.

Sales, continue to expand consumer groups, striving for a new high sales.

Hybris is a leading global e-commerce brand with rich practical experience. It provides enterprise management software solutions for more than 500 world-renowned enterprises such as general electric, Thomson Reuters, Procter & Gamble, Levi 's and Nikon, and has successfully implemented outstanding operations for enterprises of different sizes and different sizes.

The world's leading brand of fast fashion sales

With its high frequency product update speed, fashionable product style and strong price advantage, it almost occupies the wardrobe of 80% young people all over the world, and has become one of the most popular fashion brands nowadays.

After continuous development, the range of products that H&M manages is no longer only the clothing series, but also adds household articles and cosmetics.

Today, H&M owns six different brands, nearly 4000.

Around the world, the total annual sales volume is about 61 billion 200 million RMB. At the same time, H&M's trademark has also become one of the important signs in the business district, and is known as the super crocodile in garment industry.

When hybris optimizes the business platform for H&M, it has noticed that there are more H&M products and consumers all over the world, while the proportion of young people in the consumer group is larger.

Hybris has built a powerful modular open architecture for H&M, which meets all the needs of the company in terms of full channel sales and order fulfillment.

Hybris has set up the exclusive product management (PCM) module for H&M, and the management and maintenance of H&M's product and category information has been greatly improved, attracting a large number of new customers. The customized shopping experience service provided by hybirs enables customers to interact with the website personalization and interesting from product search to final order, which effectively improves product sales.