India'S Fashion Consumption Opens Up A New Chapter. Retail Business Is Changing.

The younger generation in India is sensitive to fashion and touch.

This provides a good opportunity to expand the market.

However, fashion consumption in India has entered a new stage, and its consumption crowd has become more difficult to please.

In India, the trend of fashion is complex and changeable, and all kinds of fashion trends are intertwined.

Reporters from the foreign media "The Statesman" recent reports learned that Europe

Shoes Buggati is another foreign brand entering India's fashion crowd.

The owner of the brand is Astor Mueller, and TimM ller, the president of the company, calls India young people a fashionable touch, which provides a good environment for the retail industry.

Buggati is entering the India market through online fashion shopping websites. Its series of products will also be exhibited at the Lakme Fashion Week Winter/Festive, held in Mumbai, India, China (Fashion).

Tim says there are many reasons for entering the India market.

Tim said: "the young people in India have a sense of fashion and touch. The electricity supplier is also changing the consumer choice mode of the townships. There is a good retail environment.

There are already many good brands of shoes developed in India, and some brands that are similar to ours.

"Over the years, we have been closely linked to the India market in manufacturing.

Sending products to India via website Jabong.com is a natural step.

As a shoemaker, we planned carefully from the very beginning, before we chose this opportunity, "he added.

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According to Tim, they could have pushed this brand of shoes to the India market a few days ago, but decided to postpone the time.

He said, "now the fashion consumers in India have entered a new stage of consumption. They have become more critical and more difficult to please.

We see this trend through consumers of different ages.

So in many ways, we are also opening up a new path for India's fashion retailing industry, and so will other fashion brands. "

The key to entering the India market is not whether to enter the India market, but how to enter the market.

How to view India's rapid development

At that time, Tim said, "the fashion industry in India is more complex and changeable in my view.

There are the western style of casual breeze and party dress, and the popular style of fashion.

After that, India's homespun cloth became popular, and designers who designed costumes for the upper class of India also pursued this craft.

Tim also hopes to see that the customized shoes have bright market prospects in India.

He said, "I heard that there are still many small shoe shops in different cities. There is still demand for customized shoes.

Since these small shoes are in large markets all over the world, they can't exist in India.

Young consumers in India will soon understand the value of these small shoe shops.

Tim M M ller's grandfather Johann M u ller set up Johann M Lu ller shoe making workshop in schweill in Germany.

Tim's father, Hans M ller, has expanded its business by launching a series of products from Italy and Portugal.

Later, with the ability to predict the trend and market behavior of shoes, Tim has brought the family business to a new height. He also realized that it is not easy to take over the shoes of his grandfather and father.

Tim said, "everyone needs a pair of fitted shoes. We need to bring quality shoes to more people.

This requires increasing production under the premise of ensuring quality, but also providing more acceptable prices.

We started from the German market and gradually expanded our business to other European countries. Now our business footprint is in 35 countries.