Hermes Raised The Concept Of Numbers To A New Height.

Hermes digital concept new heights, set up the first perfume

。

Let's take a look at how Hermes will raise the number concept to a new level.

Hermes has established its first perfume shop in broccoli square, New York. It has shown that Hermes has raised its consistent concept to a new level.

It is not only Hermes's first beauty store, but also its first time to use electronic interactive equipment as a marketing tool.

At the opening of the store, the company created a mobile app called "225 Liberty". As long as customers connect to WiFi in the store and open their mobile apps, they can see the lifelike steed and romance.

The tower, Hermes group CEO Robert Chavez pointed out: "we have injected a lot of interesting elements to this application, hoping to bring every customer a pleasant surprise."

The decoration of the shop is like an extremely luxurious living room. Chavez said: "we want to embody the essence of perfume in a unique way, and only put perfume in the window. This is our design concept.

Shop design is also interesting. "Front porch" is our garden filled with maiden perfume. The "living room" in the middle is a mature perfume area that reflects our intelligence and elegance. The last "bathroom" is our washing product area.

Daniel Gordon is the first artist to cooperate with Hermes to hold an art exhibition. He created a series of electronic Abstract collages representing the city oasis in the new perfume store opened by Hermes.

Chavez said that Hermes would cooperate with Gordon four times a year.

Asked why he chose to locate in New York instead of Paris, Chavez said, because the United States is not only one of the biggest markets for Hermes perfume, but also many luxury goods trading centers.

With the revival of the urban economy and the rapid development of Brookfield square, it has gradually become the place where luxury goods are gathered. It is believed that the first perfume shop in Hermes is located in the United States.

Chavez does not exclude.

The possibility of reopening perfume shops in other places, although the company does not yet have this plan, Chavez said, "we will observe the performance of the first store, and then plan to open a new perfume store in other places."