The Rules Of "Game" Rules Help You To Be Busy.
At present, clothing franchises are attracting more and more attention from entrepreneurs, and more and more people are coming to the industry of clothing joining. Can they really make money? In fact, clothing affiliate is a double-edged sword. If they manage well, they will bring a lot of wealth easily. If they do not operate well, I am afraid they will have to close down. Therefore, Xiaobian thinks that if they are determined to choose friends who join in the fashion, they must understand the rules of clothing affiliate.
Now more and more people choose
Fashion Alliance
What are the advantages of clothing affiliate? There are two main interests:
1, clothing to join in business opportunities to earn money is relatively high.
2, clothing alliance
Entrepreneurship
The investment amount is relatively low.
People choose to wear clothes just to earn more money. Why are they making money? There are three possible reasons:
1. visitors earn more and earn more.
2. low cost of commodity procurement
3. the price of goods is high and profits are good.
Dealers can only seek for themselves.
Therefore, the choice of franchised brands is very important. Entrepreneurs must polish their eyes when choosing clothes to join the brand.
Investigate
。
Here are four points for attention when joining the fashion, hoping to help the entrepreneurs.
The introduction of new products, market research is an essential preparatory work, what brand to do and what to do is determined by the operator's understanding of the current clothing brand market, and also based on objective reality.
The change of brand style requires firm and effective market research to guide the large amount of capital invested by enterprises.
Judging from the experience of the operator alone, the judgement of the market situation often has a strong subjective sense. The blind decision that does not conform to the objective and practical market will cause blindness, which will cause certain risks to the brand operation.
In the process of joining the development of clothing stores, the brand's market position is the concern of every brand. The market position is consumer's recognition of the brand and is directly reflected by sales performance.
In order to maintain the brand's market position, market research should be carried out, no matter when the brand operation is difficult or the sales performance is growing rapidly.
As far as garment designers are concerned, though they may not often contact the marketing link in their work, a good designer can not know nothing about sales.
The market that the designer of the clothing store should be familiar with contains three meanings: familiar with the popular products that the market is selling; familiar with the marketing rules and operation modes; and being familiar with the sales distribution of other brands.
The competition in the garment industry is fierce. If a brand is not perfect, especially if it has not yet become the leader in the industry, it can make clear the target brand by market research, and provide an objective basis for catching up with its competitors.
In fact, most of the clothing brands that perform well in the market will become the target brands that other clothing brands aim at quietly. They can be clearly seen through market research, and accordingly adjust their product structure and even operational means, so as to make their products occupy a larger market seat.
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