How To Solve The Problem Of Multicolor Multi Code In Underwear Store Entrepreneurship
Generally speaking, there should be secondhand funds, one is the replenishment fund, the two is replenishment fund, and there will be a bit of balance. What if some of the goods are stopped? Do not put eggs in one basket! For small retail stores, one color, one yard to one or two pieces.
Many large underwear products have many colors, and they should not be fully stocking. Generally, two of the colors are enough. (according to the prevailing trend and local appreciation level), we must be sure of the size, double the middle and keep the two ends.
One industry is the main and the other is the other.
Miscellaneous shop
Methods of operation.
Do not ignore the associated products, and sometimes can get unexpected good results.
Once a friend had done the bra wholesale, but for a while, he didn't find the feeling. But in desperation, he entered a group of men's underwear (and wanted to match the underwear shop) only to think of men.
Underpants
Once the goods were stolen, the bra was sold, and the N was replenish.
It is really inadvertently inserting willows and willows.
What items should we pay attention to?
When you pack, please pay attention to see if there is anything wrong.
Try to get good replacement conditions.
Is it okay to import and export goods? That depends.
If you specialize in handling goods, you can consider not to be cheap.
Since it is handled, there are always various problems.
Open shop
How to buy goods? It's better to buy goods at wholesale outlets, or to buy underwear studios.
Online purchase should pay attention to safety. Unfamiliar stores can learn more about it.
In particular, some photo albums and free picture stations come from all kinds of cheaters.
Generally, large websites have historical paction records, and attention should be paid to understanding them from the side.
Not only depends on the color and style, but the fabric is very important.
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The market is constantly expanding, and more and more clothing stores are popular, because opening clothing stores is a low threshold investment. If we do not plan ahead, there is still a big risk. Therefore, beginners need to be prepared carefully. There are several points that need special attention.
The following points must be paid attention to, because many unnoticed problems may hinder success.
The first element of the success of traditional clothing stores is location selection. For clothing stores, shop address selection directly affects long-term business performance.
District is king. In the big cities, the rent of gold shops can be fry up to millions, and the effect of geographical location on the success of clothing stores can be considered.
In addition, the rents of peers are always more expensive than elsewhere.
The market positioning of business products is the premise of product sales, positioning is determined according to your specific market demand to determine the products you sell, positioning accurately determines the location of your shop, decoration and sales mode.
For example, positioning teenage clothing may affect your location near the school. The accuracy of positioning is also that you look for goods that are large in demand but low in sales, and the positioning that caters to this market demand is accurate positioning.
The professionalism of a clothing store determines his position in the consumer's mind.
Every guest is a shirt seller. The king of nine sells the trousers. The strong is the jacket, and the clothing brand is the same for the clothing store. When it comes to buying something, it reminds us of what store to go. This is the effect of the professionalization of the clothing store. Now we open shop not to pursue the big and the whole, but to pursue a kind of thing to achieve the ultimate goal, and then occupy the consumer's mind.
The stalls are cheap and cheap, but there are so many people buying so many people who put up stalls. What is the reason? Not because the things on the stalls are cheap, but when people buy the stalls, the psychological hint is that it was originally worth 200 yuan, and I bought it only 20 yuan.
This shows that what consumers buy is not a commodity. It is a psychological suggestion and a sense of satisfaction. A shop can provide customers with satisfaction beyond the price of goods, so it is easy to succeed.
For example, sending small gifts, large discounts, special privileges for members, etc.
What kind of shop has authority? Decoration is not fancy, color matching is concise, display is neat, price is unified, salesperson is professional, equipped with POS, cash register, computer ticket.
The first few are abstract concepts. A little attention can be made.
But such a shop will feel like a franchised store. It can be trusted to buy reassurance. Customers can bargain less, and goods can be sold at a price.
If the economy is not allowed, you have to do at least, decoration is concise, the display is neat, the salesperson is professional, otherwise it is equal to the stall placed in the shop.
As a saying goes, people should be low-key and do high work.
Shop is also the same, must be high-profile propaganda, no publicity no attention, no one noticed, business is not good, traditional times rely on word of mouth, by issuing business cards, leaflets, now a lot of small businesses are willing to do some magazine advertising City, in the local BBS do banner advertising.
Good shops should be publicized.
Display enables customers to be clear at a glance and easy to select.
Clothing store clothing style is generally side hanging and hanging.
Try not to be ingenious. Some customers spend a few minutes to take them down. Who has this patience?
80% of turnover is generated by 20% of customers. What does it mean? Old customers are the main force of store sales. Our focus is on maintaining old customers. The development of a new customer is 3 times the cost of maintaining an old customer, but the economic benefits are very low. So we must do our best to not lose old customers.
There are many ways to maintain the old customers. The common one is membership system. The members of a certain store enjoy the discount that others can not enjoy. The cost of maintaining old customers is sometimes just the cost of a phone call and a text message, but it strengthens the position of your store in their hearts.
There are also relations between different old customers, which are very subtle.
Some stores divide customers into gold medal members and Silver members, VIP and diamond VIP. These methods are used by many stores, and successful shops are more familiar with them.
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