How Does Shoe Brand Marketing Plan Do?

Footwear industry as long as Operate In the past ten years, more and more local brands have realized the key to real long-term development. They have invested a lot of money and efforts to standardize brand positioning and clear brand. value In the changing environment, we should actively meet difficulties and make great plans for the next stage. They realized that they must join the global competition system. The past glory has already passed. What they want to do is the winner of the future.

Promotion plan is on the table.

In a sense, the formation of the footwear industry's competition pattern is the result of the pressure from the channel, and the few brands with the strength ranking just come from the enterprises that make good use of the sales promotion. Because the shoe brand channel adopts regional general agent system, and there are few provincial agents who have funds, experience and execution ability, so most agents are two or three agents at the same time. brand 。
Because the bargaining power of the dominant party in the agent, agents can choose between the brands that are mastered, and the criteria of choice may be the best seller, profit space, big star or staged advertising support, so the shoe brand promotion is basically oriented. The shoe companies will spend hundreds of thousands of orders every year in the two quarter, knowing that the CCTV advertising effect is not. Strong but rigid reasons, because it is for dealers to see, to stimulate their confidence.
The primary competition mode of "product + advertising + access" is gradually upgrading. The second tier strong brands, represented by Anta and XTEP, have launched the A store project in an all-round way, and begun to rebuild their own channels. The second line followed the brand to different extent, and completed the preparations for the investment arrangement. The further marketing tasks of the big family gradually became clear and consistent: how to communicate with the target customers? Persuaded to buy and create sales? Agents are also gradually maturing, from making profits to factories and making money from the market. Customer oriented sales promotion projects are finally put on the table.

The traditional way is going down.

The first starting point of the plan is to identify and confirm the specific business objectives of the next quarter according to the brand strategy. The best way to promote brand is not only online marketing but also traditional department stores and chain operation mode.
But at present, Internet sales channels are flooded. B2B and B2C need to burn money for a long time to advertise. The traditional department stores need strong resource advantages, otherwise it will be difficult to get through.
The chain operation mode is good, but it needs a longer bedding business. There is a lot of money in manpower and material resources. However, if we spread the national market and add a long period of operation, we still have very high brand value and market returns.

New channel for exhibition and new way of brand marketing in the future

The most direct and effective way is nothing more than the new trade mode of exhibition.
It is not new to say that the earliest trade fairs in China are also one of the forms of exhibitions. For trade fairs, there is an American businessman's definition: in the shortest time, in the smallest space, make the biggest business with the least cost.
Taking the China (Guangzhou) International Footwear Exhibition as an example, the exhibition is of a large scale. Most exhibitors are internationally renowned footwear manufacturers. Exhibitors can also meet buyers from all over the world through exhibitions. The organizers of the exhibition also invite the heads of the shoe and clothing counters across the country to visit the order, and many enterprises will "China". "Shoes exhibition" is a platform for brand marketing.