Jingdong Is Committed To Becoming A Fashion Circle.

Jingdong, which is trying to make itself more fashionable, has extended its tentacles to designers.

The electronic business platform and the European design center held a Chinese talent support program. The winners will be sent to Milan fashion week for the show.

Starting from August 5th, Jingdong launched a 12 day online voting of designers, but the result of the vote was 20% in the total score.

The remaining 80% came from expert ratings, including experts from the European design center, Mario Boselli, the former chairman of the Italy National Fashion Association, and Maura Basili, former chairman of the Italy Association of buyers.

After the first selection of 12 finalists, the final three winners were announced on the day of August 18th. Gu Lin, Tan Ali and Xu Xiaoyan were given the opportunity to hold a press conference on the official schedule of Milan fashion week.

If you have ever looked at all kinds of designer Grand Prix these years, you will find that the sponsors behind them are fashion brands such as LVMH, H&M and Topshop, in addition to the fashion associations.

But based on the growing consumer concern for designer brands, Jingdong's e-commerce platform has also started such a competition.

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"Jingdong relative to the association, such activities can enable more people, regardless of international or domestic consumers to quickly understand what these designers can produce differentiated products, the speed and breadth of the electricity supplier to the traditional means of faster and better."

Liu Hong, general manager of the clothing department of Jingdong mall, told the interface news.

Compared with the brand, the electronic business platform is gradually gaining advantages in organizing the new designers' trials, which is the gathering place of Chinese young designers.

Ms MIN, founded by Taobao, has become one of the most famous independent designer brands in China. SHANGZHENG zhe has launched the Taobao platform.

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Most of the designers who came out of the day came from Taobao, a clothing business elder, but their growth path gave Jingdong a chance to cooperate.

In March 31st this year, Jingdong announced the strategic cooperation with the China Fashion Designers Association. The association will introduce a certain number of designer brands to Jingdong apparel every year.

The electricity providers are trying to establish their own designer resources. The 12 players who have passed the preliminary screening have worked with Jingdong.

In addition to subsidizing the top 3 designers to run the show in Milan fashion week, Jingdong will also help designers to hold static exhibitions and enter professional design institutes for further studies.

For Italy, the selection of young designers is also an urgent topic.

"Some of the most famous brands in Italy, such as Armani and Balenciaga, are over eight years old, some of them have passed away, and the new generation has not yet risen, so we are now launching many plans to excavate and support young designers."

Mario Boselli said to the interface news.

It seems to be a paradoxical statement that the enrollment scale and enrollment scope of famous design institutes are expanding, but young designers are more difficult to get ahead.

"At that time, the market competition environment is not so intense. Now we want to make a brand. It is particularly difficult to occupy the market in the market. This is the difference between the market and the environment."

Boselli thinks.

Boselli said the environmental change has another meaning. He thinks that the electricity supplier has changed the whole fashion mode. The traditional publishing season of the fashion company is only spring and summer.

However, with the emergence of the electricity supplier, the purchase becomes more frequent, and the release of the new design becomes more sustainable.

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Like other designers, the benefits of Jingdong from the support plan can hardly be measured by paction volume.

Since 2014, Jingdong's open platform has clearly classified clothing as the key direction, and the year-on-year growth of clothing has exceeded 100%.

However, even so, when it comes to Jingdong, many people first think of 3C products.

In order to reverse this inherent impression, Jingdong holds two annual "Jingdong" press conference (spring, summer, autumn and winter) every year.

In addition, this spring, Jingdong also sponsored the fashion reality show "fall in love with supermodels" in the first quarter, and the second season is in preparation.

In the latest fashion show, Jingdong also launched the "Beijing Wardrobe" App.

Users can independently match online products such as clothes, shoes, accessories and cosmetics, and save them to the social platform. They can also jump to the Jingdong page to complete the purchase.

"The client is basically based on the original product structure of Jingdong clothing. We hope to focus on 25 to 35 year old white-collar women, so we will select the most suitable products for the wardrobe positioning from the Jingdong's existing clothing."

Project leader, micro controller Q division operations director Yu Qingqing said.

But in addition to Jingdong, Metersbonwe is launching a similar APP. Yu Ching said it hoped to differentiate itself from other markets through differentiation.

Class APP "crash".

Not long ago, Jingdong adjusted the original organization structure of the acquisition and marketing system, and set up the four major departments of 3C, household appliances, consumer goods and clothing home. Liu Hong said that the main direction of Jingdong dress in the future is warehousing, O2O and cooperation with Tencent in WeChat and hand Q.

As of June 30, 2015, Jingdong has 2043 districts and counties in China's logistics network.

In September this year, men's wear Festival, Jingdong is ready to provide free distribution to all businesses.

In June this year, the first phase of the O2O model was opened. Partners included the group, La Natsu Bell, XTEP and Lining. The second phase is expected to be released in the autumn, when consumers can pick up and return products at their chosen stores.