Zhao Yingguang, A CEO Fashion Leader, Sells 70 Thousand Yuan For "One Day Assistant".

Tanabata is not only a time to enjoy happiness and privacy, but also a time to convey great public love.

That day,

There was a celebrity time auction.

What happened? 52 rounds of bidding, five times of delay, what is the romantic night that makes the electricity business frequently bidding? To be an assistant to Zhao Yingguang for one day, it needs to pay 70 thousand yuan. What does this mean? Finally, a 70 thousand yuan bid winner is not only valued by Zhao Yingguang himself, but also an opportunity for business communication.

The 52 round of bidding was 70 thousand yuan, and Zhao Yingguang's "one day assistant" took the highest price.

August 20, 2015.

The seventh evening of the seventh moon.

At 21:59, the bidding Board showed forty-second rounds of bidding: 50288.

Just when everyone waited for the hammer, a new round of bidding came.

60688, 60888, 61088, 61288, 68088, 68288, 69488, 69688, 69888, 70088! After the delay of the five time, the fierce competition of the passenger ring, until 22:22:48, the final freeze on the bidding board is "Taobao!".

CEO Zhao Yingguang, "one day assistant" auction, traded at 70088 yuan! This is a special auction of 10 celebrities in the 7th day of the seventh month of the Chinese lunar calendar at the start of the joint auction of public utilities, which is a hot auction in the closing stage of Zhao Yingguang's "one day assistant" auction in.

The auction is a public auction by Taobao auction and Taobao University.

All the money in the auction will be used for public welfare.

Participating in the business theme celebrity joint venture auction are: Zhao Yingguang, CEO, founder of the Korean home group, senior business mentor, electricity supplier CEO Li Jian,

Meng business CEO, Taobao search guest expert Jia Zhen and others.

In the electric business theme celebrity joint venture auction, Han Du Yi house CEO Zhao Yingguang "one day assistant" auction, shooting the highest price of a single field.

What can we get from "pure Internet gene business" to "fashion day assistant"?

Zhao Yingguang started home with less than 200 thousand yuan and led the Korean home to become a well-known brand. In the domestic comprehensive e-commerce platform, the women's clothing ranked first in the three consecutive years (2012 -2014) and became the first place in 2014.

Three crown - Tmall women's annual championship, double 11 championship and double 12 championship.

In 2014, the total sales of double eleven and Han dresses group were 279 million yuan, and won the women's wear championship.

The total annual turnover amounted to 1 billion 570 million yuan.

Han Du Yi house, originally founded by Taobao, has grown rapidly in the past few years to become the first fast fashion brand in China.

Especially in the past two years, the Korean clothing house has been moving continuously, on the one hand, the internal brand incubation and the offline brand cooperation have been carried out, on the one hand, the acquisition of some Amoy brands.

At present, the Korean home group has operated 27 brands, covering Korean style, European and American style, Oriental style and women's clothing.

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Mother's clothes, bags and so on.

The Internet fashion brand operation group is developing gradually.

In addition to understanding the work of Han Du Yi house CEO Zhao Yingguang for a day, I can also understand the operation secrets of supporting the Han Douyi family's "single product whole operation system" with the product group as the core.

The social responsibility of public auction behind Han Du Yi she's endless bloom

Zhao Yingguang said that the core value of participating in the auction is the public interest value.

According to the prior agreement, the auction proceeds will be used for public welfare undertakings after deducting the relevant taxes and fees.

This is a manifestation of the social responsibility of a fast-growing internet company.

As early as 2013, Han Du Yi house had launched the public welfare project "endless bloom".

Han Du she's "endless bloom" public welfare project aims to make all Chinese children wear fashionable school uniforms and support the growth of outstanding students.

Since the launch of the project, 28 activities have been carried out to finance more than two thousand students, and now it has become one of the well-known public welfare projects.

The public welfare project of Han Du Yi house is devoted to building a sustainable public welfare model. It will effectively bring together the whole social forces, improve the lives of the poor children in China, and bring the endless love to these rural children, so that more and more children can continue their studies to realize their dreams.

The auction of Zhao Yingguang's "one day assistant" auction of the Korean capital clothing house can shoot a high price of 70 thousand yuan, and it is also a show of love for the bidder.

The communication between Zhao Yingguang and the "one day assistant" is a pfer of love.