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How Can A Man's Shopping Psychology Be Grasped?

2015/8/10 19:29:00 28

MenShopping PsychologyMarketing Strategy

Even in love, most men are obediently obedient. If she says yes or no, if she doesn't like it, it's not good either.

Therefore, if a woman accompanying a man is very strong minded or very strong, shopping guide can only guide women's preferences.

Since the purchase right of men's clothing is in the hands of women, how to play the "happy women's war" becomes a reality.

Clothing marketing

For this reason, Guo Min has provided his 6 major experiences in many years' actual combat.

First, the rest area must focus on women's preferences, remove the ashtray, change fruits and delicious chocolates, snacks, sweets and so on.

If you keep the ashtray, you can also put a box of ladies' cigarettes on the side.

Second, reading books in the rest area should also put more women's books.

The general purpose is to keep women as much as possible, so that men who have the same time have enough time to try on clothes and increase the success rate of pactions.

Third, the focus of shopping guide should be pferred to women. The use of compliments of "praise" and "identity" to do well in the relationship between shopping guide and general decision makers is not far away.

Fourth, it is emphasized that when a man is accompanied by a woman, don't groom your sweet words to the man, otherwise you will finish playing.

If there are many beauties, there are many good words to speak of.

Fifth, women are sensual animals.

So we are building VIP.

archives

We must pay special attention to leaving women's data. Her information is much more useful than men's. for example, a woman can be moved more easily than a man by greeting telephone calls.

Sixth, women are the best advertising windows in the world, so long as she is satisfied, one pass ten, ten Chuan hundred......

And it's free, so men's clothing enterprises should pay enough attention to women.

The probability of a man coming to a store is about 20%.

The shopping chance for men is about 5%, and most of them are under the age of 25.

The risk of shopping with a lady (or a lady with a man) is about 60%.

The chance of shopping alone is about 10%.

The lady came with me.

Shopping probability

About 5%.

Men and women have a large group of shops to shop at a rate of about 5%, and the lowest turnover rate.

A friend who has been in charge of the famous men's wear brand store for many years said that women buy more clothes for men, and men and women buy clothes more frequently. If a man comes to a store, if he guides the shopping properly, men will absolutely pay for their pockets. The more bright the shopping guide is, the worse the business will be, and the reason is that the shopping guide is too cold, and the effect is not very good after changing the affinity shopping guide. The more the beauty in the shop, the worse the business.

After careful observation, he found that the lady who accompanied the men to buy clothes was found to be a dangerous area once they found that there were beautiful women in the shop. Now that they are dangerous areas, the sooner they leave, the better.

It is said that three women, one play, and one woman team are relatively hard to manage.

As the saying goes, men and women do not work hard together, can fully coordinate the work atmosphere of the store.

Guo Min thinks men's shopping guide is "more professional" than "beautiful". Men's shopping guide men have more advantages than women.

It is said that the market of women's heart needle is as changeable as that of a woman's heart, but a brand can always sail in the sea of market if it grasped the heart of a woman.

If conditions permit, the male guide for 1~2's appearance will be recruited. One is "eye enhancement". The two is that it can take part in the fitting model and do a good job for women shopping.


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