Development Status Of ISPO Exhibition In China And China'S Outdoor Industry

ISPO Beijing has been growing continuously for many years, and has developed into the largest B2B multi sports platform in the Asia Pacific region. Outdoor is the largest category, bringing together a large number of exhibitors from home and abroad.

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The shoe and hat net is a little editor to introduce the importance of Tobias Grober to China's outdoor market.

Tobias Grober, executive director of consumer products business of Munich International Exhibition Group, general director of ISPO exhibition.

From the beginning of the first ISPO exhibition, he was represented as a representative.

Over the past ten years, he has looked at the development of ISPO exhibition in China and China's outdoor industry.

Tobias Grober, executive director of consumer products business of Munich International Exhibition Group, director general of ISPO Exhibition

Since the first ISPO was held in China in 2005, you have been involved. Ten years later, what do you think?

ISPO Beijing's success and growing consumer market in China have given us confidence to launch second exhibitions in China, ISPO Shanghai, on 2-4 July at Shanghai New International Expo Center (SNIEC).

This exhibition further strengthens the advantages of outdoor sports, and brings together new summer products such as extreme trend, urban fitness, water sports and tourism services. It integrates exhibitions, interactive experiences, event exchanges and forum sharing.

Many positive feedback has been received from the European Outdoor Federation and the industry before it has been held.

Up to the exhibition, more than 470 exhibitors of more than more than 350 exhibitors were confirmed to participate, including well-known brands Fjallraven, Mammut, Tittallon and so on.

What are the reasons for these positive developments? What do you think of the Chinese market?

Tobias Grober: at present, China's sports market is experiencing a huge growth. Higher income and more leisure time change the consumption behavior of Chinese people.

At the same time, the increase of age and obesity have a bad effect on people's health.

This change has enhanced people's awareness of health, leisure and sports.

The Chinese government also attaches great importance to the cultivation of mass sports and plans to make 500 million people move.

What is more exciting to the market is that China plans to increase the proportion of sports and outdoor industries to GDP from 0.6% to 1% by 2025.

After 35 years of reform and opening up, China is no longer a pure world manufacturing base, but a huge potential consumer market. Especially now, the European outdoor market is stagnant. Many European and American Outdoor enterprises want to get a share in the emerging market of China.

While paying attention to ISPO, we also pay close attention to China's application for the 2022 Winter Olympic Games.

If Beijing successfully bid for the Olympic Games, then the local market will usher in more opportunities for development and growth potential.

What challenges do outdoor brands face in China?

Tobias Grober: the new era of outdoor industry has arrived.

The European market is becoming more and more difficult. At the same time, the Chinese market is still in the era of early rapid growth.

With the development of traditional outdoor, running, aquatic sports and sports fashion are also integrated into this platform.

These are the reasons why we want to hold more exhibitions in China -- ISPO Shanghai.

It brings a platform for personal sports display, and brings more opportunities for innovation and collaboration for different categories of projects.

The ISPO exhibition provides a perfect display and communication platform for sportswear manufacturers who plan to invest heavily in China.

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Entry to China faces various challenges: products, such as style, color and tailoring, must be adjusted to meet the needs of this market; in addition, local cultural practices should also be respected in business dealings.

During the period of ISPO Shanghai, ISPO launched the "market introduction project" actively, and actively helped those enterprises who intend to enter the Chinese market to carry out the plan.

The two day project explains in detail the opportunities for China's sports goods market and its initial contacts with Chinese business partners.

In addition, the ISPO Institute and the retailer research class, based on the current market situation, based on the current market situation, invites well-known lecturers both at home and abroad to share the experience of example, and to provide a platform for communication for the students to discuss the status and problems of the retail industry from a higher angle of view, based on the current market status and the concept of "outdoor +".

Two consecutive Thursday, we share the high quality idea and information of the sports retail industry. The brand labels of foreign lecturers and the popularized knowledge of professional shoe selling courses have aroused strong repercussions among the trainees. However, the revelation from the traditional new media and the inspiration from the industry report also bring new marketing ideas to the trainees.

To enter the Chinese market, brand is developing.

At the same time, the importance of online market can not be ignored.

In recent years, e-commerce has been developing rapidly in China, so far it occupies 17% of the retail market, and this number continues to expand.

It seems that before finding the right local distributor, the electricity supplier will be an important stage for the outdoor company to play their part.