What Are The Advantages Of Hosting The Fashion Week?

　　 Why do we have high fashion week?

Annual high Fashion Week They will be held in Paris in early July. As the center of the fashion industry, Paris has always been the center of the fashion industry all over the world. Why do we have to hold a fashion week in Paris every year?

　　 1., it is very necessary to preserve the status of fashion capital.

Every year in January and July, France will hold two high fashion week in Paris, nearly 30 high fashion show. There will be nearly 150 games in March and October. Women's wear Fashion show. The frequent fashion week is not only to keep the media and buyers concerned about the single products released on the show, but also to consolidate Paris's position as a fashion capital in the industry. Every season, the fashion week clothing Federation will invite journalists, photographers and operators to participate in many times. The organizers of Paris fashion week have formed good cooperative relations with media people and brands. The fashion status is self-evident.

In March and October each year in Paris fashion week, the reception center will issue 800 invitations to buyers, 2000 invitations to media reporters, 400 to photographers and other people in the industry. In addition, every member, authorized media and cooperation agency will receive the mail from the French Fashion Federation. It is enough to see that the French Fashion Federation is consolidating Paris. fashion The efforts made by the capital city.

　　 2. help emerging brands grow into brand names that are passed down from generation to generation.

Whether in the fashion week or the fashion week, there is no doubt that Paris has provided a good platform for young brands. Designer The design works can be displayed on the world stage, and also open up overseas markets for new brands. 2014 during the spring and summer advanced fashion week, Dior invited more than 80 fashion students from all over the world to come to Paris to visit the fourth quarter senior custom series made by Raf Simons for the brand. It fully demonstrates the long history of Dior brand. The chief executive of Sidney Toledano said that the purpose of the action was to share and convey the idea of advanced custom clothes, so that more young designers could join the ranks.

　　 3 high priority for intellectual property rights protection

Innovation is the most basic competitiveness of the fashion industry. This is also a core difference between the high-end brand and the low-end market. One of the purposes of the high fashion week is to oppose infringement. All the brands, innovation points, intellectual property rights, manuscripts and prototypes released in the fashion week are all protected. The replicas and counterfeits of these designs will be resisted by the whole French, European and some other countries led by the French Fashion Federation.

　 4. brand is the designer's talent reserve is very important.

With the development of globalization, it also means that the fashion industry will face more competition pressure. The brand must continuously innovate and design new competitive products so as not to be eliminated in competition. Under the general trend, training and developing new designers have become the competitive strategies of various brands. The creation of Ecole de la Chambre Syndicale de la Couture school is aimed at providing a steady stream of design talents for the industry. Yves Saint Laurent, Valentino, Jean-Louis Scherrer, Issey Miyake and so on, some famous coffee industry in the industry have trained in this school.

　　 5. solve the problems faced by the brand together and provide information and advice for the brand.

Every week after fashion week, there will be a series of dialogues, discussions, decision-making meetings, etc. These problems may be about commercial issues such as employment and tax rates.