New Bai Lun Is In The More Field With Nike And Adidas.

New Balance, who runs home with jogging shoes, wants to enter the field of comprehensive sports. This also means that new Bai Lun will compete with Nike and Adidas in more areas.

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Xiaobian network to introduce the new hundred Lun not only willing to do jogging shoes, Nike, Adidas should pay attention to.

"We are ready to meet new challenges, to develop from jogging to comprehensive sports, and strive to enter the ranks of the three major sports brands in the world," said Darren Tucker, vice president of New Balance Asia Pacific region.

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In the difficult pition period, New Balance has gained rapid growth in the Chinese market with its single category jogging shoes and lifestyle promotion.

"In 2014, the same store sales in the Chinese market increased by 100% over the same period last year," the New Balance official said. In addition, the growth rate of New Balance's store was also amazing, from 900 in 2012 to 1900 this year.

Accompanied by the high growth of trouble also emerged one after another, endless fakes and more and more alternatives become New Balance's heart disease.

Therefore, New Balance began strategic pformation this year to enter the field of comprehensive sports.

The field of New Balance's first strength is football.

Through the FA Cup Beijing Derby, New Balance invited the captain of the two football teams of Beijing Derby to help the new sneakers.

New Balance plans to double its revenue from soccer products to $6 billion over the next 5 years, and officially announced its entry into the Chinese football market by the end of June.

New Balance responsible person said that the decision is not only to maintain the consistency of global marketing strategy considerations, but more importantly, the Chinese football market is booming, "who won the football market, who won the entire sports market."

Besides joining the competitive football market, another main battleground for New Balance and Nike and Adidas is women's consumption.

"As we all know, we seize the women and seize the future of brand development."

New Balance responsible person told the Beijing Morning Post reporter that the decision to increase women's products was based on the analysis of big data.

In recent years, the sales of female consumer goods have shown a sharp increase.

In fact, competitors have long been aware of this trend. Nike has already opened a women's store in Shanghai at the end of last year.

Also opened a women's shop, the market segmentation has gradually become a new battlefield for major sports brands.