Hermes Is Still Spreading In Europe.

Hermes's strategy of reducing prices in disguise in China is not yet clear.

A few days ago, sources from Italy consumers said that LVMH group's Celine brand, famous for its smiley face package, began to rise in Europe in June 8th, rising by about 4%-13%.

Data from the famous shopping guide net also showed that the price of Celine brand Tie Tote Mini Bag package rose from 2200 euros to 2500 euros, or up to 13.6%.

It is also revealed that Pandora of Givenchy [micro-blog]

The price of 10-20 euros has been raised last month, and another classic handbag will continue to raise prices this month.

Just as

The regular price increase is considered the top level, as the price principle adheres to.

The important "image project", which has just bought tens of thousands of Yuan bags, will soon reduce prices or offer discounts, which will make consumers feel that things are not worth and easily outdated. They either abandon the brand or become accustomed to buying it in a discount channel.

Brand identity is hard to maintain in the long run.

However, a discount on the side of price increases can bypass the black hole and create an atmosphere of super value.

Analysts said that for high premium luxury goods, the psychological factors of consumers often play an invaluable role in buying.

And the impression that the brand makes use of the raising price strategy to make the product price rise again in the consumer, at the same time maintaining the original price in some markets or directly offering discount sales promotion, will create a kind of super value psychological atmosphere, and realize the purpose of stimulating sales.

Sales are at the top of the table amid the sluggish performance of luxury goods.

LVMH group's 2015 quarter fiscal year two quarter report shows that sales growth is slowing, mainland Chinese consumers' demand for luxury fashion and leather goods is declining. Luxury brand GUCCI[micro-blog's parent company opened its cloud group in the first half of last year, while its net profit dropped 4.7%, while GUCCI dropped 5.7%; PRADA's net profit fell 28.2% last year, its marketing director recently revealed that it would consider lowering prices in Asian markets.