Hangzhou East Railway Station Clothing: Explicit Code "Real Price Shop" Sales Mode Cited Concern

When we enter the physical market consumption, most consumers will encounter bargaining with businessmen.

For traditional market sales, operators consider commodity purchase price, rent and tax, etc., and the price of goods is higher, and they are accustomed to bargaining with consumers.

Fang Yangming, a manager on the first floor of the East Station clothing market, told the reporters. "In the market, businesses and consumers quarreled for the sake of commodity prices, which also gave us a headache."

Such a contradiction, which affects the reputation of the merchants, affects the consumption environment of the whole market.

With the development of Internet consumption, the price of goods is more and more pparent, and the commodity advantage of the entity market is gradually decreasing.

With the growth of Internet consumption, sales in the physical market have dropped significantly.

In order to solve the bruising of the physical market, and create a good environment for consumers, after several months of analysis and discussion, the Hangzhou East Railway Station clothing market explores a new business model, namely, the sale of the "real price shop" in the real market, giving full play to the advantages of "visible and touching" in the physical store, and improving the competitiveness of the physical market.

In April 17th,

The East Station clothing market has issued a clear code to operators.

"Sales proposal.

On the day of launch, more than 70 merchants responded.

According to the person in charge of the market, "the real price we advocate requires that the real price of the business is based on the price plus a certain profit.

Such a pparent price allows consumers to clearly consume.

The reporter understands that the market will conduct regular checks according to the business account, whether it is a real price sale or not. If it does not reach the real price, it will cancel the qualification of the real price store.

The market also requires merchants to strictly eliminate the price on the basis of the marked price.

Products, do a good job in after-sales service.

On the basis of the registration of the "real price" shop, the market staff also strengthened their routine inspection and management work, and further improved the management of the real price store. On the basis of the inspection records, the marketing staff carried out the examination at the end of the year and rewarded qualified merchants.

In addition, the "real price" shop agreement signed between the market and the merchants also stipulates that if there is a consumer complaint, the first warning and cancellation of the award shall be made for the second time, and the application shall not be re applied within three months after the delisting.

This combination of rewards and punishments management system allows real sales to be truly implemented.

After a month's publicity, more than 500 households on the first floor of the market have more than 150 households volunteered to participate in the "real price shop" pilot business activities, signed the relevant agreements and issued the "real price shop" signs.

In order to create activities, the market also purchased a batch of coding machines, and produced a number of "real value store" cards and "declined counter-offer" prompt cards to ensure the smooth development of the event.