The Chemical Effect Of Clothing O2O+ Sharing Economy

In the United States and Japan, there are three kinds of O2O rental companies, which can be summarized as follows: fashion, banquet and commuter. The demand of rents for ordinary consumers in these three scenarios can be met through different platforms.

For fashion lovers, fashion sharing renting website Rentez-Vous solves these two eternal problems, that is, there are always fewer clothes and new clothes to wear in the closet.

According to statistics, British women spend an average of more than 10000 yuan on the purchase of new clothes every year, but more than 70% of the clothes are placed in wardrobes and do not want to wear them again.

So Fiona Disegni created the Rentez-Vous website in 2013. When users choose their favorite clothes online, they can contact their own rentals for offline exchange, and also upload their own clothing photos to become rentals.

It is not called "Airbnb of clothing industry". Once this shared consumption habit is extended to people's clothing behavior, it can also derive social functions -- narrow the distance between people and find people similar to their tastes.

Therefore, on the Rentez-Vous website, apart from ordinary consumption, some young designers and stylists are also gradually attracted to join.

For those who occasionally attend the banquet, the Rent the Runway of the dinner dress rental website has left a lot of money for users.

If there is a banquet at the moment, there is a website that can spend 30 dollars on the dress of Vera Wang priced at 1295 dollars. Why is there more money to be possessed?

Forbes magazine reported that 85% of the women who attended Obama's second presidential inauguration attended the website and 5 million women in the United States registered on the website.

Rent the Runway buys clothes from designer's hands and rents them to customers at a price of 10% to $one hundred to $one hundred. Customers can arrange gifts and accessories when they choose their favorite designs online.

In addition to the website, there are 4 entity stores in New York and Las Vegas and Washington.

By the end of September 2014, the site had 500 members, 250 employees and over 200 cooperative designers in the United States. From 2009 to the end of last year, the total amount of financing reached US $116 million.

The website needs to process and send more than 65000 garments and more than 25000 earrings, bracelets and necklaces to members every day.

For employees who have no time to pursue, LE TOTE, a daily rented monthly renting website, satisfies Office Lady, who is eager to catch up with fashion and has no time to study fashion.

LE TOTE uses monthly rental mode, with a monthly rent of $49. According to the customer's data, designers provide three costumes and two accessories for customers, and send them to customers.

Customers do not need to wash, send them directly, and wait for the next batch of clothes.

The quality of clothing is comparable to that of some American clothing stores (such as Forever21, H&M).

Almost, but with a stronger sense of design and a discount on clothes.

Since its establishment in 2012, LE TOTE has achieved nearly 6 times revenue growth. The total value of rented clothing is more than $15 million, and the team has grown from 13 to 100.

The total value of rented clothing is estimated to reach US $75 million in 2015.

So, is there any reference for foreign rental models? Can the clothing market share a share in the shared economy?

The premise of discussing this question is whether there is any demand for renting clothes in China. Titanium media editors have searched some data platform for pioneering projects, and found that a luxury rental website "Mei Ke net" has appeared in China.

Two years ago, the United States can set up a network that provides services for young white collar women to attend formal occasions or experience needs and provide luxury package rental services.

Specifically, for the purpose of

Suggestions are provided on different occasions, different clothes and different packages, and the purpose of selling this bag is also in the form of Trial Pack experience.

However, the data showed that "the website was closed in 2013".

If the mode of renting website that is popular abroad is coming to China, I am afraid there are not so many markets.

For example:

First, in China, people who really pursue fashion should be more comfortable wearing clothes with strangers.

Secondly, the market of the tuxedo rental market is stable, and no unified online shopping mall is established.

Third, the price range of daily clothing is large, and the average consumer can always buy the right price clothes.

Maybe it is.

And the reasons for consumer culture, so that people can not accept rented clothes? But compared with the Chinese, the Japanese are considered to pay more attention to cleanness and privacy. If you think the Japanese do not accept the renting website, it is wrong!

In fact, just two months ago, the Japanese company Neuer Sieg set up the first Japanese monthly rented website airCloset, which paid 6800 yen (equivalent to 361RMB) per month, which could be combined by professional stylists with exclusive clothes and mailed to users.

So far, this platform has accumulated 40 thousand users (but the proportion of paid users has not yet been published), and the recognition among consumers seems to be good.