The Change Strategy Of The Traditional Department Store Integration Line

With the Internet as the carrier, online and offline interactive emerging consumption has great room for growth and needs to be promoted in the norms.

Shen Danyang, spokesman of the Ministry of Commerce, said this year the Ministry of Commerce will launch a new special plan of action for e-commerce, further improve laws, regulations and standards, promote the application of e-commerce in small and medium-sized cities, promote e-commerce in rural areas and agricultural products, and intensify efforts to prevent infringement.

Data show that in the first quarter of this year, the whole country realized society.

Total retail sales amounted to 7 trillion and 100 billion yuan, up by 10.6% compared with nominal growth.

Among them, online retail remained strong. In the first quarter, the retail sales volume of the whole country increased by 41%, accounting for 8.9% of the total retail sales of social consumer goods and 27.1% of the total retail sales growth.

According to the Ministry of Commerce, the sales volume of online stores of 5000 key retail enterprises increased by 39.7% in the first quarter, and the growth rate was 14.5 percentage points higher than that of the same period last year.

With correlation

And the improvement of customs clearance policy.

Ushered in a rapid development stage to facilitate domestic consumers to directly purchase overseas goods on domestic websites.

Not long ago, online supermarket "No. 1 store" formally launched the "import and sea purchase" independent channel, with "bonded import" and "overseas direct mail" dual mode for consumers to bring overseas goods.

Yu Gang, chairman of No. 1 store, seems to regard cross-border electric business as the last blue ocean of the electricity supplier. With the rising consumer demand, it is expected to break out rapidly this year.

Their sea purchase projects will also increase investment to get through the key links of overseas procurement.

The traditional department store industry, which is hit by the consumption of the Internet, is also constantly groping ahead on the road of online and offline integration.

Wangfujing department store is a well-known traditional department store. Recently, it is exploring a way to develop a full channel consumption mode through its unique buying system, O2O pformation and big data application.

The first quarter report of Beijing Wangfujing department store (Group) Limited by Share Ltd showed that online sales increased by 397% over the reporting period.

Last February, Wangfujing department store formed a strategic partnership with Tencent.

In addition to WeChat, Wangfujing department store has also provided its own mobile APP application, attracting users online to complete the experience and consumption links through the activities of WeChat and APP applications, so as to create a closed loop for online and offline pactions.

In this process, we rely on our own big data and offline stores to provide personalized service and ideal store experience for customers.

The Internet is changing people's consumption habits. Online shopping has become an important part of many people's lives.