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Luxury Or Quality?

2015/4/25 17:02:00 53

LuxuryEndorsementTemperamentStar Image

If you want to win a seat in the battle of future endorsements, spend money on practice and savor your feelings.

Brigitte Lin's appearance does not give people the feeling of "advertising" at all, especially when she gently tells her origins with Cartire.

"When I was in my twenties and twenties, the first watch I bought with my own money was Cartire.

When I was married, my parents gave me the gift of a Cartire watch, and my wedding bead chain was Cartire.

And the crown that I wore on my birthday is also a Cartire. I hope that this crown can be left to her when she is married, and then leave it to my granddaughter, so that it can be passed down from generation to generation.

Just imagine, 40 years ago, for us, three words of luxury have not been traced. She has made this a daily configuration. This experience has been exchanged for a long time, and this advantage has also been too much for today's new people.

This suddenly reminded me of a young woman who had just had a baby. In a year's watch endorsement campaign in Shanghai, we asked her why you chose to cooperate with the brand. She answered very honestly: "the broker."

Then the whole field died in silence.

That year, she was red, but in luxury circles, it was a joke at most.

Although stars have professional teams to shape, often in public places are not bad brand names, but borrowed borrowed and bought, feel very different.

Zhao Wei also

Endorsement

Watch, she even willing to pay their own pocket, spent millions of dollars to buy a Jaeger Le Coulter watch, this big hand is not acceptable to ordinary actress, although she has been wearing clothes have not been optimistic, but in the field of watches, she gradually began to be recognized.

The star's status is just

Luxury goods

One of the factors that are chosen is that their hard power is considered to be a very important criterion.

This strength does not mean money (women are generally not bad money), but their temperament, life experience and the degree of diligently learning life.

In addition to your own love and willingness to invest, this investment also includes the inner feelings of precipitation.

When Zhou Xungang endorsed Chanel, he also had doubts, but now she kept most people shut up.

Similarly, as the brand ambassador of the IWC universal watch, at the recent Beijing Film Festival, Xun Zhou talked about the world's most limited edition of the film festival.

"When I first saw this watch, it felt like a panda and had two black eyes. I think it's because of the China Beijing International Film Festival.

this

Black design

Especially like film, because I grew up in a movie theater when I was young, so when I first wore it, I felt very much like the film.

Today I especially picked up black and white clothes.

Xun Zhou said that watches and vinyl records have a common texture. They are all classic and ancient things. They share common values.

This is obviously the truth of the explosion of "broker candidates".

Therefore, the current time saw Hu Bing's gossip, saying that he showed off his wealth in the Japanese show, while Hu Bing explained that he was "fond of beautiful things" and accumulated on his own strength. In addition to following the eight diagrams, I had an eye opening view of Hu Bing.

"Luxury is a compulsory course for many stars. This is not flashy, but about aesthetics.

A star is a profession conveying beauty. You can't build an image by a stylist, but you can't interfere with it. There is no aesthetic judgment. This will not survive in the future.

One industry insider said.

Indeed, even Wu Xiaobo, a financial writer, said that "commercial aesthetics should be driven by luxury goods".

This is obviously a positive evaluation.


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