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The Electricity Supplier'S Business War Will Win If It Loses.

2015/4/25 16:56:00 37

E-CommerceCommercial WarMarketing Strategy

Take Yintai department, which is the first contact net in China, for example, the Yintai network on November 2010 is a large-scale B2C e-commerce platform specializing in boutique fashion department stores.

Yintai network has also made many adjustments and revisions, but Yintai network has been in a very difficult position. Since then, the flagship store opened in Tmall, and O2O cooperation with Tmall has, to a large extent, coincided with the business of Yintai network, making it more embarrassing.

Since the departure of Liao Bin, founder of Yintai network, in 2013, Yintai has no net spirit and is rarely mentioned in the industry.

  

Big run hair

Liu Bangyi, general manager of Guan Nan Dian Dian, said: "flying cattle Network will be implemented nationwide in the next two months."

He analyzed, backed by big RFA, shared the resources of the lower supply chain of the big RH mart, and sold the goods equivalent to the physical store.

Store standard

Dare to shout out the whole field without a fake.

Coupled with the full understanding of goods and suppliers, it is the main competitive weapon for flying bull to expand to the whole country within a year.

Customer service manager

Li Yuan Na

It has been revealed that since the launch of the Yunnan online station in the early April, not only the Kunming orders have doubled, but the orders of Jinghong, Dali, Zhaotong and other places are also growing rapidly. As of Thursday, the daily average of the Niuniu net orders in Yunnan has approached some of the electricity suppliers who have been rooted in Yunnan for many years. The volume of pactions increased by more than 2 times in the same industry.

Another black horse is Wanda's Wan Hui network, which has been online for two years.

It is understood that Wan Hui network is located in the latest information services such as Plaza activities, business information, merchandise shopping guide, discount discounts, gift exchange and so on.

However, unlike traditional e-commerce websites like Taobao, Wan Hui net does not provide physical online purchase services, but it is only a diversion for offline shops.

For this operation mode, Yunnan micro BA Business School Dean Jia Wei analysis: "Wanda on the use of O2O concept is more thorough, in Wan Hui network can receive vouchers and points, online has a very strong guidance, and ultimately to consumers to the entity store, and thoroughly opened up the online and offline."

In a battle, if there are losers, there will be winners.

Judging from the current battle of the retail business, the big flying fat net is a big winner.

At the beginning of last year, Huang Mingduan, chairman of the big RFA group, was in charge of CEO, a self-employed electronic commerce website.

Insiders who do not want to reveal their names pointed out that the pattern of the electricity supplier has been fixed. Now the layout of the big electric products such as Jingdong and Tmall has been large and complete. Later, it is inevitable to homogenization. Moreover, the electricity supplier's traffic is too expensive.

If there is no excel, burning money is also white.

Jia Wei, the president of Yunnan micro BA Business School, does not think so. He analyzed: "a few years ago, we were all very blind, but now we are doing business.

At the same time, Jia believes that the flying cattle Network of Da Yun FA has advantages in the distribution system and procurement system.


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