Fang Jianhua: New Gameplay And Imagination

Fang Jianhua: first, it is a small and beautiful brand with iron fans, buy or invest, and also make a great effort to make a sub brand group.

It is also possible to introduce international brands and set up joint ventures in China, and both sides will put resources together to run the brand.

The two is to explore the online and offline business mode with search engine.

I predict that in the next three to five years, the retail business will undergo a brand-new pformation.

Now, I have only identified a big direction with the search of the city. We need further communication in the future, and it is not convenient for us to announce it too soon.

Fang Jianhua: the users of Hui Mei are in 123 cities. The growth rate of users in three or four line cities is also very fast. There are nearly 2000 stores all over the country under the special line. There are about 100 outlets in 1000 square meters. When we operate the brand on the Internet, we will consider putting the tide cards that match the tonality of the special channel to the other side of the line.

In addition, the Hui Mei Group will also build its own offline stores. For example, recently, the initial language has opened a 1000 square meter flagship store in Guangzhou, and the layout of the offline channels needs to be slow and urgent.

Reporter: explore the online and offline linkage process, will the two sides set up a joint venture team?

We will help them improve their online share and they will help us lay down the line.

The team will remain relatively independent, and the way of teamwork will not be rigidly adhered to in some form. We attach great importance to the communication between teams.

Therefore, this group's investment is industrial investment, which not only brings capital, but also brings resources. It will promote the overall competitiveness of enterprises to a new level.

Reporter: is this cooperation a strong alliance? According to the data released by both sides, although the sales volume of the US dollar has maintained a growth rate in 2014, its profit is declining, and its performance is also declining under the special line of 2014.

Fang Jianhua: of course, it is a strong alliance. Sini group is in the leading position in the Internet brand. In 2014, we invested a lot in the incubation of new brands, and made a lot of efforts in promoting the existing brands.

This is a long-term investment, especially in the cultivation of sub brands to invest more, it is to burn money, so it will affect the profits of short-term statements, this is not surprising.

But this will also enhance the competitiveness of the US dollar in the medium and long term.

With regard to search special, with my understanding of Ma, I believe he has no problems in overcoming these difficulties.

Reporter: how much do you plan to achieve net profit and turnover in 2015?

Fang Jianhua: the plan came out in 2015, with net profit of around 70 million, and business income will maintain steady growth.

Reporter: you said that after the financing, you will increase the investment of mobile terminals and push your APP. How will you layout in some new mobile channels, such as the recently discussed micro channel.

Fang Jianhua: your micro business conference in Hangzhou actually shows an industry weathervane. I asked my assistant to sort out the contents of the meeting, and I was digesting it one by one.

I think micro business is the next hot spot of e-commerce, regardless of category, and no industry. Whoever dares and hugs is the next wave of the king.

It's very simple. A person likes cotton and linen style clothes. She has 300 fans in her cell phone, and the value that she brings to her friends is very high.

In the field of micro business, no one has done particularly great clothing yet.

But I think a single cosmetic can be sold wholesale for more than 1000000000 a year, indicating that there are a large number of female groups in the micro channel. Why can not the clothes be sold? The monthly sales of single brand can reach 5 million and 10 million.

Micro business is still in an early stage, and there is huge room for further development.

Reporter: some people say that micro channel is more suitable for small and beautiful brand survival. What are your expectations for micro channel?

Fang Jianhua: I think the size and brand are all suitable. The sinks group will not develop new brands for micro businesses, but some products will be differentiated.

We have explored micro business since June 2014, and now there are more than ten people in the team.

Sales are not bad, but also in the way of distributing and entering micro business platform. At present, we are planning to go public. The data about micro channel are temporarily inconvenient, but it is certain that we not only regard micro business as a channel, but the future is very important in our overall development strategy.