Joining The Clothing Brand Needs "Think Twice"

We need to take a comprehensive look at the choice of clothing franchises. Entrepreneurship is not a simple matter. There will be various problems and situations when starting a business. Therefore, entrepreneurs must be accurate when they join the brand.

First of all, franchisees must study whether the brand has provided a complete management mode, and whether identifying the brand is "selling sheep's head and selling dog meat".

Many brand operators have not really set up the view of long-term brand management. They only use their brand "sheepskin" to encase their products, and regard "brand joining" as a magic weapon for rapid expansion, but the banner of "brand joining" is empty. Strong brand, Administration Scientific and feasible, powerful service support system, Profit guarantee And risk aversion system, product quality assurance system, product development and renewal system, logistics supply guarantee system, talent selection and training mechanism, etc. These are all necessary for developing potential brand. In this mode, we should have Apparel Retailing To manage all the necessary knowledge and actual management methods, we should have a unique way of cultural transmission and sales for the brand segmentation market, especially to guide franchisees to manage and expand their channels.

The second is whether the brand can meet the profit, development and cultural requirements of franchisees.

It is the promise of brand operators to ensure that franchisees can make profits. With the perfect management to ensure the profits of franchised stores, the profits of franchisees continue to stimulate more investors to join. At the same time, excellent and progressive brand culture is taken as the brand banner. With the excellent communication and integration, the progressive clothing culture represented by the brand is deeply rooted in the hearts of the people, promoting the sense of honor and achievement of the merchants and satisfying their spiritual needs. Such a brand has the ability to expand rapidly and stabilize Internet consumers.

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The purchase determines the life and death of the clothing store, and there is no way to purchase the goods. The purchase channel is not good, the clothing style is old, it is difficult to sell, can only become squeezed products; clothes style is qualified, the quality is not up to standard, customers buy clothes are not satisfied will return, clothing style quality is good, the price is high and no profit space.

It is quite ideal to pick up goods from garment manufacturers and manufacturers. Everyone knows that the low price of source purchase, without wholesalers and middlemen, means greater profit margins. Even if the style of clothes is not particularly popular, it can make money by small profits but quick turnover. Besides, the manufacturers can get new products from the goods, and the competitiveness of clothes is guaranteed.

Clothing may not be everyone's attention to the price, but at least most of the guests still want the price to be as low as possible after the quality is up to expectations. In addition to brand clothing stores, most shopkeepers are very sensitive to price when they buy goods, and the source is obviously an advantage in this regard.

Another advantage of wholesale clothing is that the price is guaranteed. What kind of clothes and quality clothes are there on the market today? They are marked with foreign trade goods. Some of them are really fake. From the clothing manufacturers purchase, relatively speaking, the quality of clothing is more assured, if long-term cooperation is achieved, it is more conducive to quality control.

Wholesale clothing can be more open if several channels are better, and all eggs should not be placed in the same basket, which is equally accurate in the management of clothing stores. Many retailers can guarantee the stability of the clothing supply, not the short sale at the shop counter. I believe that all shop owners do not want to see that customers want to buy goods but they are out of stock.

Multi channel purchase also helps the clothing store to control the quality. Once the clothes produced by the manufacturer are found to have quality problems, they can make up for it in other channels. At the same time, a number of sources are also conducive to price, style, service and other reference and comparison, it can effectively prevent the responsible purchase of suppliers and suppliers to produce improper transactions.