Traditional Department Stores Face Pformation Pressure And Business Form Upgrading Is Imperative.

In the beginning of the new year, Beijing commercial real estate has begun a new round of evolution.

At the same time, some new shopping centers launched personalized formats and services to win a large number of consumers. Meanwhile, the traditional format of department stores also showed a trend of decline.

Insiders pointed out that in the field of shopping malls closely related to people's lives, the division and reshuffle of department stores and shopping centers will be further highlighted.

Just after the Spring Festival holiday, the public comment on the annual flavor map shows that the most popular way to play in Beijing during the Spring Festival is shopping, Xihongmen shopping center and overseas Chinese.

And Aegean Sea shopping center became the most popular three shopping centers.

At the same time, some shopping centers have disclosed the business situation of the Spring Festival.

It is understood that during the Spring Festival holiday, Beijing APM shopping center exceeded 220 thousand passengers per day, and sales increased by 15% over the same period.

Chaoyang joy city introduces, in the spring of 2015, with the two holiday nodes of Valentine's day and Spring Festival, the shopping center has launched a series of activities, which has fully stimulated the sales and passenger flow of the Chaoyang Joy City during the Valentine's day and the Spring Festival.

Among them, sales of Valentine's day this year have gone up to a new high, and the bag rate and per capita customer list have increased significantly.

"The family is still young, and the family does not want to go far in the new year. When they are free, they take their children to the surrounding shopping centers.

Besides shopping, there are many Spring Festival theme parks and children's amusement parks in many shopping centers. It's good for family members to stroll around, and also to watch movies together. It's a good way to free time. "

Ms. Tang, who lives there, recalls the Spring Festival holiday.

Wang Yongping, Secretary General of the China commercial real estate association, said that accurate positioning is one of the core elements of the successful operation of the shopping center.

A number of new shopping centers, including Joy City and Aegean Sea, have caught the new demand of young consumers and family consumption for children's formats, social interaction, entertainment and leisure, and established a more distinct market positioning, thus attracting a large number of consumers.

On the other hand,

The survival situation is even more difficult.

Just this week, the right store has opened shop for 7 years.

Meanwhile, Hua Tang announced that the right store will be officially closed from April 1st.

As the first batch of Japanese retail enterprises to enter the Chinese market, the halls store closed 3 stores last year. There are only 4 stores and 1 food stores in Beijing.

Wang Yongping said that the real business operation is difficult not only because

The deeper reason for the impact and diversion is the disorderly competition in real business and the lack of consumption growth in the context of macro-economic development.

In the future, the shuffling of entity business will become more prominent.

The reshuffle of Beijing commercial real estate is not only reflected in the retail market, but also in the gradual decline of the professional market.

Just before the Spring Festival, the e world in Zhongguancun announced that the market will stop attracting investment and leasing its own shops, ending the form of digital products hypermarkets.

In fact, Zhongguancun e world has been operating poorly for quite a long time, and the vacancy rate has continued to rise.