Jewelry Industry Stands To Earn Money Without Fear Of O2O

The jewelry industry has a market of 500 billion yuan in 2014, and the China Gold Association predicts that the 2016 year old will exceed 600 billion yuan, which is 60% higher than that of the cosmetics market. But why does the jewelry industry do not have an online platform similar to that of jumei.com?

The reasons can be divided into three stages.

1) the background problem is that most of the entrepreneurs in the jewelry industry play Goldsmith and do not understand the Internet.

2) industry problems, the online shopping mall sprang up, and the jewelry industry stood to make money without fear of O2O.

3) the issue of the times, the general trend of O2O, the jewelry industry lies in the gun, it is difficult to take out the gun.

Since the beginning of the history, many of the entrepreneurs in the jewelry industry have worked for goldsmiths, and more than a hundred thousand practitioners have basically been in Guangzhou, Shenzhen, Fujian and other places.

Among them, the education level of practitioners is generally low, learning ability and

Raising difficulties.

The service staff of the jewelry counters in the large Shang Chao age are usually around 30 years old.

Pang Mingyu told the billion euro network that only 30 years old service staff can sell jewelry well, and short-term training is far from enough for new recruits.

Brain drain is a common phenomenon in jewelry industry. Even after training for service personnel, it is not clear how long it will stay.

For the new things, the traditional jewelry retail industry leaders do not attach importance to the implementation of the front-line staff, and the obsolete product style has laid the foreshadow for their later business.

The whirlwind of online shopping malls and O2O has hit each other. The perception of different industries is quite different. From strong to weak, it can be divided into four stages: subversion, mopping up, upgrading, and tickling away from shoes.

The industries are in the four stages of different stages, such as O2O, subversive industries such as community and P2P car rental. The industries are catering, retail and so on. The ticketing and tourism industries are upgraded, and wedding, home and jewelry industries are all tickled.

It will not open for three years, but will last for three years.

This statement describes the low frequency and high priced consumer industries, of which the jewelry industry is typical.

In the past, specific time can be up to 2012, jewelry brand as long as entering the mall and other places, stalls to do business can get good returns, so in 2012 when O2O was gradually rising in the country, jewelry no business pressure, naturally will not consider only the concept of no practical O2O mode at that time.

Three: the problem of the times, the O2O trend, the jewellery industry lies in the middle of the gun, and it is difficult to take out the gun

The jewellery industry is not the object of its own e-commerce platform, but the other industry's e-commerce platform.

The profitability of traditional jewelry retail industry is not good. Some shops use decoration and training staff as sources of revenue.

The China Gold Yearbook 2014 released by the China Gold Association shows that China's gold industry realized a sharp decrease of 64.86% in 2013 compared with 2012, ending the net profit growth history of 11 consecutive years.

Industry experts estimate that less than half of the country's retail stores are profitable.