Three Experience In Setting Up Shop Online: Price, Word Of Mouth And Safety.
"I didn't start thinking about being a boss, but the idea of starting a shop was because I was a big buyer."
Miss Zhang, a member of a large state-owned enterprise in Changsha, has a good job.
Because she often buys some skin care products online, she knows how to set up shop online.
At the beginning of last year, she sold her idle clothes, ornaments and some skin care products on the Internet.
This year, she opened a store on Taobao, and put her energy here.
Miss Zhang said, "eBay net has to charge certain login fees and paction costs, and Taobao is free now, so Taobao can bring more actual profits".
Since April of this year, her online shop
Sale
The situation has stabilized, and monthly sales have remained above 5000 yuan.
"To many famous people.
Brand store
The cosmetics counters will sell goods, especially during the preferential period, and businesses will send some free gift packages.
And I sell these gifts online.
Miss Zhang said that the goods in her shop usually had price advantages.
The online price of some famous brand skin care products is probably the 70%. of the special store. Since the beginning of the shop, Miss Zhang has tried to send photos of her products to the Internet.
The information for specific products is also as real as possible.
For example, product name information and so on are very complete and detailed.
Because online products are cheaper than retail stores, finding the right online shop has become one of the ways of consumption for many netizens.
Online shop is not only earned popularity, but also to earn customers' word of mouth.
Because the owner's credit is good, customers can score this.
Miss Cheung proudly said that her online credit index has got "five stars" and 100% of the praise rate.
Because the buyer's comment on the shop is the best advertisement, her business is doing better.
She was in June this year.
Shop
On the comment column, a foreign buyer rated himself only moderately.
It turned out that the ball that the buyer wanted was damaged in the mail, and the powder ball dropped to the buyer's hands. The buyer was not very satisfied.
So Miss Zhang volunteered for compensation and sent the gift to her on the same day.
Finally, the customer quickly changed the evaluation, or 100%..
As buyers all over the country, online pactions are basically done by express delivery.
In the two big drawers of Miss Zhang's office, she was full of courier orders.
The farthest customers even come from thousands of miles away in Xinjiang.
However, Miss Zhang said that if online shopping can meet the paction, the buyers and sellers will surely be more dependable.
1/5 of her trades are on sale.
Many female netizens in Changsha are actively contacting her after seeing products on the Internet.
Miss Zhang, who is warm, generous and sincere, always gets the high praise from netizens.
As most of the buyers and sellers do not meet each other, how can they ensure the safety of their funds and goods? Cheung said that those who had just opened the shop had better open up Alipay to make the paction safer.
This Alipay is a website dedicated to trading tools, equivalent to supervising the third parties of buyers and sellers.
Miss Zhang gave an example to reporters: she once met a Shanghai customer who was unable to get the confirmation after delivery, and she did not receive the money in two days.
But since she opened Alipay, ten days later, the system would automatically confirm the receipt, and Miss Zhang got the money successfully.
The original Alipay is equivalent to an intermediary, and the opening of Alipay is free.
When the seller has shipped, the use of Alipay can be displayed on the Internet: the seller has shipped.
Buyers first pay to Alipay designated online banking, and online display: confirm payment.
When the buyer receives the goods and confirms, the money is paid to the seller through Alipay.
"My business risk is relatively small, because I use this brand of skin care products myself, I buy five thousand or six thousand yuan of goods, even if not sold out, you can slowly run out."
Miss Zhang said she had little business risk, but if she was a new shop owner, she had to choose what to sell.
For example, selling clothes is relatively risky, because the number of clothes is large, and it is not easy to return.
And clothes tend to be out of date.
Selling cosmetics requires attention to shelf life and popularity.
It is best to choose items that are not easy to wear and wear for a long time, and consider the feasibility.
We can learn from other people's experience and see which products are more popular.
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