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Practical Experience: Marketing Strategy Of Online Agents

2014/12/12 8:08:00 27

Online ShopAgentMarketing Strategy

With the rapid development of the Internet, online entrepreneurship and Internet sales are entering the golden age. The sales form of the Internet is emerging one after another. One day, when a businessman saw my blog, he contacted me and asked if he could represent my product or not. At that moment, the concept of "zero risk online shop agent" was immediately formed in the brain. If you have no funds and no good projects, but you have enough time to start an undertaking online, if you approve of the real value of a product and have more suitable marketing methods, you can take the entrepreneurial mode of "zero risk online shop agent". This way will make your life more fulfilling and also go out of your own world.

   Inspection of goods and recognition product

The source is ready-made, and the supplier is there. The key is that you have to look at him. Source of supply Whether the source is reliable or not? The products supplied by the general supplier have a company's website, which can be judged almost by careful observation, research on website construction, reliability and so on. Then do some market research and see the demand for similar products, so that we can have a good idea. The product is decided. The most important thing is whether you approve or not. product With sufficient knowledge and recognition, you will have the confidence and courage to enter the market in order to have the possibility of long-term development.

Two agency fee (or franchise fee) problem

1, the "zero risk" shop agent: that is, without funds, directly use online shop or no shop agent to sell each other's products (online stores, Taobao and eBay are free platforms). What products do you sell, the other party delivers the goods to you, you only need the difference between them.

If you are just entering the ranks, you are not very familiar with all aspects, you are not too sure about it, or you already have online stores, but the products are single, there is more time to take care of, do not want to take more risks and invest more funds. First, it is a zero risk shop agent to explore the road. This is also a process of accumulating experience.

2, "risk" shop or entity shop agent: some products need agency fees or franchise fees, or you need to have a physical store, some according to the requirements of the company unified shop logo, decoration mode and so on. This is to find companies with high credibility, such as integrity communication companies. To see carefully whether his business license, business tax permit, authorization, agent fee and so on are formal, it depends on experience.

Three transaction issues

There are many ways to use direct remittances or Alipay operations in simple ways.

The key is the operation process of Alipay:

If your shop has a good product, if you have customers to spend, you have to contact the supplier whether there is stock. Customers take your product in your store and pay it to your Alipay. Then you go to the supplier's store to take the product that each customer wants, the supplier checks it, and then make the price calculation for the product you photographed. After the supplier checks and calculates, the wholesale price is sent to you, then you use Alipay to pay the supplier's payment to the supplier's Alipay. After payment, the supplier will deliver the goods to the customer according to the address and products you photographed in his store, and add the invoice number to confirm the delivery. After that, you fill out the invoice for your customers, and when the guests receive the goods, you get a favorable comment, or if you have no problem after a certain time, then Alipay will transfer the customer's money to your account. After that, you will evaluate the supplier's receipt again. After waiting for your comment, the supplier will receive payment from Alipay.

Points for attention:

1, the relationship between suppliers and online agents is the relationship between suppliers and agents. Suppliers should provide detailed product information, explain products and so on regularly, so as to help distributors familiar with products as soon as possible.

2, novice shop, not familiar with the network, sales do not understand, open the computer is waiting for customers, that is not enough. There are free online schools on Taobao web pages, with various practical tutorials available. The sales sector teaches you how to do this. You should attach importance to this tutorial network marketing University. The more you learn, the better your sales performance will be.

3, the disadvantage of online shop selling is only the simple picture of the product and the simple information to the customers. Many times, I can not answer guests' strange questions. After all, affiliates do not see physical products and do not know the specific performance of each product. Therefore, agents should be very familiar with the products, or only buy some simple products, and have a better understanding and understanding of the products. It is suggested that products are not easy to enter too much, but quality is not quantity.

4, talk about relevant matters, such as: replacement, return, on time delivery, delivery and so on.

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