Liu Qiangdong: Jingdong Heavy Counterfeiting Mobile Terminal Rapid Growth

At the beginning of this month, Premier Li Keqiang listened to the economic situation and the next economic work. Liu Qiangdong participated in the meeting. He said that Jingdong is strengthening the business of rural electricity providers, and has been fighting against counterfeiting with heavy punches. At the same time, it also suggests promoting the development of electronic business licenses and electronic invoices.

Liu Qiangdong has frequently mentioned the word "fake" on many occasions recently, and the Jingdong has also begun to curb the rampant selling of fake products through two major measures. The core is to increase the cost of selling fake goods by merchants.

Jingdong research found that, unlike five years ago, the domestic electricity supplier industry has made every pot full of money, and now most sellers do not earn as much as they used to.

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Liu Qiangdong said that the smuggled goods traders seized 60% to 70% of the electricity supplier's profits.

Liu Qiangdong introduced that the Jingdong's anti-counterfeiting measures were first to standardize merchants, and the former Jingdong found that the sale of fakes would usually be fined ten thousand to one hundred thousand or to close the store. But in the future, he said that once a buyer found a fake sale on the platform, the fine would be raised to one million.

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The aim is to get a high premium, which may be more expensive than genuine goods.

Our aim now is that once the sale is made, he will not be able to sell or even go bankrupt on other platforms.

In the past, businesses would re apply for new qualifications and legal representatives, and then continue to sell secretly.

Liu Qiangdong said.

Measure two is Jingdong and industry and Commerce and other relevant departments to cooperate, in order to use law enforcement forces to combat counterfeit.

After discovering sellers selling fake products, Jingdong told local quality inspection departments to check the offices and warehouses of the sellers.

He believed that a single enterprise had no law enforcement power and no ability to contain it. The real elimination of counterfeit goods depends on the state.

In addition to the above measures, Liu Qiangdong suggested that the problem be solved from the point of view of Taxation from the source.

He suggested that, on the one hand, protect small and micro businesses, raise the tax threshold to 1 million yuan; on the other hand, for large businesses run by more than 100 people, they should register their e-business licenses and use electronic invoices.

Mobile service

In the majority of VC and industry observers, the development of mobile e-commerce is showing an expected growth rate.

Jingdong also carried out multi-channel layout, including Jingdong APP, micro store, WeChat and hand Q entry, in the early stage of development.

At present, the conversion rate of WeChat and Q is lower than the conversion rate of Jingdong APP, but Liu Qiangdong is confident in the development of mobile terminal business: "from June, we have made a qualitative breakthrough in just four months.

In the past, it was far below the conversion rate of PC and APP. After optimization, the conversion rate is now close to APP.

In addition to traditional business models, e-commerce sites are constantly trying to socialize shopping patterns.

Liu Qiangdong believes that the Jingdong micro shop this de centralization shopping mode in the future can create a market.

For Jingdong micro shop, the current contribution to the income is not high, but Liu Qiangdong is very optimistic about the business.

Jingdong hopes to build up a large enough number of sellers and users by cultivating the market, and will gain commercial benefits through traffic sharing in the future.

Specifically, when two merchants sell milk and diapers separately and have a large number of overlapping groups on the customers' group, Jingdong hopes to get through the traffic and gain profits from them.

In addition, Jingdong is now concentrating on channel sinking.

In the first, second quarter of this year, the newly opened service stations of Jingdong exceeded the number of the past eight years, mainly covering small towns, reaching three or four lines or even five lines of cities, covering more than 600 cities and more than 1900 counties in the country.

In the rural electricity business, by the end of the third quarter, Jingdong has established more than 100 warehouses in the whole country, and will be closer to the countryside in the future to shorten the distance between goods and reduce the difficulty of circulation of goods.

At present, Jingdong has achieved logistics in the three main economic regions, and now it is entering the village. It is planning to have distribution points in every village in the southeastern part of the country in June next year.

Liu Qiangdong's five major businesses last year are still at an early stage of growth, and the returns to Jingdong's earnings are very small.

But in Liu Qiangdong's view, although the base is small, the current growth rate has exceeded the growth rate of Jingdong mall seven or eight years ago.