When Will Wearable Devices Really Become Popular?

Maybe many ordinary people do not understand what is "wearable device", nor how many consumers really buy it.

In addition to the forecasts and prospects of countless industry analysts, trying to prove the value of wearable devices, we do not see real products or marketing breakthroughs.

So, when will wearable devices be, or will there be a universal day?

In early 2014, the four largest accounting firm Deloitte (DDT) released research data, claiming that it would sell 10 million wearable devices by the end of 2014.

In September, Juniper, a market research firm, raised the figure to 27 million units. By 2017, the total sales volume will reach more than one hundred million units.

More than just research institutions, including technology digital media and integrated social life media, almost all wearable devices are regarded as the next smart phone, and even fashion industry is ready to move.

But obviously, how many people are wearing smart watches when you observe the small partners around you?

Gartner analysts may say a fair sentence: from its hype and exposure cycle chart, wearable devices are in a high expectation stage.

In fact, all kinds of user survey data are very vague. For example, if you ask passers-by whether you want to have a watch that can monitor blood pressure, the answer is almost certain, just as if you want a flying car.

If this product really appears in the market, consumers will obviously not be as straightforward as the user surveyed, but will carefully consider the design, function, practicality and price.

Samsung's smart watch is a typical example, although it has sold as many as 6 models, but most Samsung mobile users have not followed up.

And all kinds of brand Android Wear watches, smart jewelry are also in the same situation, still technology enthusiasts little toys.

The only thing that sells well is all kinds of fitness wristbands, though many of them are just fresh.

But on the other hand, high expectations mean high investment, after all, when the smartphone market is saturated, manufacturers need to find new profit points.

That is to say, wearable devices will not suddenly disappear one day, but will continue to heat up.

Although the current product shape and sales are not ideal, it does not mean that there is no future for wearable devices.

In fact, the popularity of digital products, such as smart phones, has gone through long-term development and continuous speculation. Finally, it became popular after the technology and platform gradually improved.

Apple's AppleWatch may be a turning point in the development of wearable devices.

Maybe it's not as amazing as iPhone, but at least Apple's reputation is enough to make ordinary people start to understand the term "smart watch".

Obviously, wearable devices need to go through a stage of "indifferent". As long as products are constantly updated and new technologies are being adopted and continuously fermented in the market, it is believed that the popularity of them will soon be expected.