Independent Innovation Will Be More Suitable For The Future Development Needs Of The Garment Industry.

With the development of the textile industry becoming more and more obvious, many business operators have been honest. In recent years, the huge demand of home textiles and clothing market has led to the rapid expansion of the textile industry, resulting in short prosperity for some small businesses and small workshops lacking in innovation and management level.

Finally, many people came in to get in, but most of the small businesses were lack of design and R & D capabilities, which led to the entire industry Shanzhai rampant and the industry disorder. Under the superposition of many factors, such as price fluctuations of raw materials, rising labor costs, debt disputes caused by credit operations, these hidden dangers finally exposed.

Clothing enterprises' lack of independent brand capability "plagiarism" has become "Regulations".

According to media reports, more than 8 of China's famous clothing brands are known as "brand names".

More than 80% of the famous clothing brands are facing the problem of high brand duplication and brand "cottage". The repetition rate is 50% higher than that of the world top 50, which is lower than the average of the 50 top Chinese private brands, and 90%.

One of the great dangers of brand duplication is to weaken the uniqueness and centrality of brand in the public mind. Another danger is that the brand of a company falls into the situation of "too many people," and the awareness of the core brand planning and management of garment enterprises needs to be strengthened.

Large enterprises have the name of "near brand", let alone small and medium-sized enterprises.

70% to 80% of the world's garments are made in China, but most of them lack the ability to operate their own brands. More than 90% of the enterprises are hard to form large-scale and industrialized production.

Because the clothing market changes fast and the cycle is short, some enterprises do not have the time, and some have no funds to research, develop, design and innovate. Instead, they habitually imitate and follow suit, so that "plagiarism" has become a "rule" of the entire textile and garment industry.

As far as China's development is concerned, the development of the economy needs a certain capacity as a support.

The clothing industry is no exception, because the world-renowned clothing brands are concentrated in the United States, the European Union and other places, and gradually become the birthplace of global clothing original design, and domestic

It is inevitable for powerful designers to imitate and copy.

Of course, China's national conditions have not destroyed the flames of innovation and development. Instead, a number of domestic brand clothing enterprises have emerged, such as men's clothing, Qipai men's clothing and men's clothing, etc.

Because of their more emphasis on innovative design and brand influence, they have won the top ranking of Chinese men's wear brands for many years.

There will be a phenomenon in the development of society, and consumers will gradually start from choosing fashionable styles to choosing distinctive styles and styles.

Before buying clothes is to learn others, do not care about the same style as the public, now is to avoid wearing shirts, and this type of shirt refers to the same style.

This phenomenon is also reflected.

Clothing business should see this business opportunity.

Although plagiarism has been flooding in the garment industry, self-regulation is needed to solve this problem.

At the same time, enterprises should do their own development work, enhance their sense of innovation, increase investment in research and development, and wait until the whole garment industry develops and grows, and the brand and innovation consciousness will be enhanced. The "plagiarism" will naturally weaken.

In addition, the government should increase investment in textile and clothing education and training, and train a group of innovative clothing design talents, so that China's clothing industry can better adapt to the future development needs.